Floowi Inc
11 - 50 employees
Founded 2022
💼 Consulting
📣 Marketing
🎯 Recruiter
Consulting • Marketing • Recruitment
Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.
SaaS Growth Marketing Specialist
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🔥 0 minutes ago
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Floowi Inc
11 - 50 employees
Founded 2022
💼 Consulting
📣 Marketing
🎯 Recruiter
Consulting • Marketing • Recruitment
Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.
📋 Description
• Build, launch, and manage Meta Ads campaigns from the ground up • Manage audience targeting, budget allocation, creative testing, optimization, and scaling • Establish, audit, and maintain conversion tracking across Meta Ads, the website, and SaaS signup funnel • Use Meta Pixel, Conversions API, and custom conversion events • Analyze the full customer acquisition funnel from ad engagement and signup through activation and paid conversion • Identify bottlenecks and improve conversion rates • Develop and execute a structured creative testing strategy • Recommend video concepts, hooks, messaging angles, and ad formats using performance data and customer insights • Implement landing page optimization and A/B testing initiatives • Build reporting dashboards tracking CAC, conversion rates, and other SaaS growth metrics • Translate findings into actionable acquisition strategies • Identify high-performing audiences, campaigns, and creatives to guide growth investments and scaling decisions
🎯 Requirements
• Proven experience running customer acquisition campaigns for SaaS businesses • Strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels • Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling • Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation • Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing • Proficiency in analytics and performance reporting, including the ability to build dashboards and interpret key SaaS growth metrics • Advanced English (C1+) • Experience developing creative strategies for paid social advertising, particularly video ads, is a plus • Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion is a plus • Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses is a plus
🏖️ Benefits
• Competitive salary in USD • Remote-first flexibility • Work from anywhere • PTO • Paid U.S. holidays
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