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Paid Social Lead

🔥 0 minutes ago

🇮🇱 Israel – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Forbes Advisor's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Forbes Advisor

Forbes Advisor

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Define and execute Paid Social marketing strategy roadmap • Build a high performing Paid Social team to deliver on strict revenue and profit targets • Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta, TikTok, YouTube and other opportunities as they arise • Work with various stakeholders across global offices to align with business goals • Discover and surface additional products/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space • Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals • Design workflows and guides to consistently upskill and improve the Paid Social team • Build excellent working relationships with affiliate partners • Work with internal teams to help guide tracking, reporting and automation requirements • Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing • Provide regular reporting and updates on strategy roadmap to the Leadership Team • Conduct performance reviews and work with direct reports on career development

🎯 Requirements

• 6+ years of experience in performance marketing on Paid Social platforms, in a data driven environment • Overall fluency in using ad serving technologies, platforms, and tools • Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions • Team player with all-hands-on-deck attitude and an entrepreneurial mind-set • Experience in Affiliate Marketing and/or LeadGen • Ability to build out and lead a high performing team • Forward thinking, always looking to improve existing activity and identify new opportunities • Strong communication, organizational and collaboration skills • Experience with A/B testing, optimization, and constant iteration • Proficient with Excel

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