Strategy Manager

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Foundation Marketing

11 - 50 employees

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Foundation Marketing is a specialized marketing agency that helps B2B technology and SaaS companies build AI-era visibility and demand. They focus on Generative Engine Optimization (GEO) to ensure brands are cited and recommended by large language models and other AI systems, and combine technical SEO, content creation, digital PR, LLM advertising, paid media, and distribution (including Reddit, YouTube, and earned channels) to drive pipeline and measurable ROI. Foundation serves AI companies, martech, cybersecurity, developer tools, data & analytics, professional services, manufacturing, and higher-education enterprise technology clients.

📋 Description

• Own senior client oversight relationships across an assigned book of business • Serve as the primary escalation owner for challenged strategic direction and at-risk client expectations • Host strategy presentations, sell strategic direction, and defend recommendations with senior client stakeholders • Monitor account health and surface risks to the VP of Strategy • Oversee GEO and content strategy execution against client-specific KPIs • Review content plans, QBRs, monthly reporting, and other strategic deliverables • Partner with Account Management on contracts, upselling, and cross-team coordination • Manage and develop 3–5 strategists through PDPs, structured 1:1s, coaching, call reviews, and performance feedback • Develop the team’s generative engine optimization capability • Flag performance concerns to the VP of Strategy with supporting evidence • Identify upsell and expansion opportunities and route them to Account Management • Participate in strategic sales conversations for new accounts • Contribute to Foundation’s GEO positioning by monitoring platform shifts, citation behavior, and AI-search trends

🎯 Requirements

• 5+ years in digital strategy, content strategy, or multi-channel marketing strategy • At least 2 years in a senior or oversight capacity • Experience managing or meaningfully developing at least one direct report • Proven GEO fluency, including building and delivering content strategies for AI-driven answer engines • Strong B2B or SaaS/tech client portfolio • Experience presenting and defending strategy at VP or Director level • Strong analytical capabilities using Google Analytics, Search Console, Ahrefs, and HubSpot • Exceptional written and real-time communication of complex strategic direction

🏖️ Benefits

• Base pay range of $80,000–$110,000 CAD per year • Expected total compensation (OTE) of $105,000–$145,000 CAD+ per year • Commission tied directly to expansion within the oversight book • Global hiring and compensation determined using a role × level × location framework

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