Curn Specialist, DTC E-commerce

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Foxelli Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🛍️ eCommerce

eCommerce

Foxelli Group is a thriving e-commerce company focused on creating and scaling innovative digital brands. Established in 2013 with modest financial beginnings, it has grown into a multi-million dollar enterprise. The company specializes in subscription boxes and product brands across various sectors, including outdoor gear, knitting supplies, and specialty foods, using platforms like Shopify and Amazon FBA. Guided by core values such as Freedom, Adventure, Customers, and Tribe, Foxelli Group is committed to providing value to its customers and rewarding its team's hard work through shared success.

📋 Description

• Analyse churn patterns across multiple Foxelli brands - when customers drop, which segments are most at risk, and what's driving it • Research competitors and benchmark what best-in-class retention looks like in our space • Use AI tools to accelerate research, surface insights, and identify patterns • Build a clear picture of our customers - their motivations, frustrations, and what "good enough to stay" actually means to them • Audit the full customer lifecycle with a churn lens - from first-touch onboarding to long-term engagement • Identify drop-off moments and experience gaps that are costing us customers • Own initiatives to improve onboarding flows and early-stage activation • Develop hypotheses and run experiments - lifecycle communications, CRO tests, loyalty mechanics, win-back campaigns, cancellation flows • Build and maintain automations that support retention at scale - triggered flows, at-risk alerts, personalised sequences • Use AI to generate ideas, draft copy, simulate scenarios, and iterate faster • Track the impact of every initiative and iterate based on results • Document what worked, what didn't, and why • Build and maintain automations that support retention initiatives at scale • Proactively explore how AI can improve the way we understand and respond to churn • Stay current with new tools and bring ideas to the table before anyone asks

🎯 Requirements

• Proven experience diagnosing churn, not just reporting on it, but getting to the root of it • Comfortable working with data: cohort analysis, funnel metrics, A/B test results • Hands-on experience with customer journey mapping, onboarding optimisation, or CRO • Experience building automations: triggered flows, lifecycle sequences, or similar • Able to turn messy data into a clear point of view and present it to senior stakeholders • Has worked across multiple products or brands • Uses AI tools beyond basic prompts and actively looks for ways to automate and improve workflows

🏖️ Benefits

• Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness. • Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check. • A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously. • Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested. • A budget for your home office setup so you’re comfortable working how you like and where you like. • Strong company culture and a network of unique individuals that celebrate you.