Global CRM & Lifecycle Marketing Manager

🔥 0 minutes ago

🌐 Malta, Greece, +1 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 11%

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Logo of FP Markets (First Prudential Markets)

FP Markets (First Prudential Markets)

201 - 500 employees

Founded 2005

💸 Finance

💳 Fintech

₿ Crypto

Finance • Fintech • Crypto

FP Markets is a leading Forex and CFD broker, established in 2005, and authorized and regulated by the Cyprus Securities and Exchange Commission (CySEC). The company offers a wide range of instruments for trading, including Forex, indices, shares, commodities, metals, and crypto CFDs. FP Markets prides itself on providing tight spreads from 0. 0 pips, with 24/7 multilingual customer support and fee-free funding options. With advanced trading platforms such as MetaTrader 4 and MetaTrader 5, the firm provides superior VPS solutions for automated trading. FP Markets is dedicated to offering performance-driven technology, with consistently low spreads and fast execution times, catering to both novice and experienced traders globally.

📋 Description

• Own the design, build and optimisation of automated journeys across Lead, Registration, First Time Deposit and First Time Trade funnel stages • Manage audience, segmentation, entry and suppression logic • Rationalise existing automations and maintain a documented, auditable journey estate • Build, QA and deploy automated and campaign email communications • Own templates and modular content for scalable regional localisation • Manage deliverability, consent, preferences and list hygiene • Own WhatsApp marketing end to end, including opt-in, template approval, sequencing and frequency management • Use data to determine channel allocation and optimise engagement • Manage WhatsApp channel costs, forecasting and provider relationships • Lead continuous testing across messaging, timing, channels, sequencing and offers • Partner with Analytics to measure performance through funded account and first trade • Report on funnel conversion and explain key performance movements • Embed jurisdictional and regulatory requirements into journey design • Partner with Compliance on approvals and maintain a communications audit trail • Report to the Chief Marketing Officer

🎯 Requirements

• Proven hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud; candidates must demonstrate what they have personally built • Strong practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions and SQL for segmentation • AMPscript is an advantage • For Marketing Cloud Next, experience with Data Cloud, identity resolution and Flow is relevant • Demonstrable experience running WhatsApp as a marketing channel, including opt-ins, template approvals and the 24-hour service window • Email-only experience is not sufficient • Experience owning conversion performance, with clear examples of baseline results, changes made and measurable outcomes • Solid knowledge of email deliverability, consent and data-protection requirements across multiple jurisdictions • Comfortable writing automated-message copy and briefing creative where needed • Fluent English, written and spoken

🏖️ Benefits

• Welcoming, young and multicultural team with approachable leadership • Ability to contribute to dynamic business at a growth phase • High level of autonomy, support of ideas and putting your expertise into the best practices for the company • Continuous personal development • Training budget • Growth with the company • Opportunity to learn from industry leaders • Competitive remuneration • Regular salary reviews • Performance-based incentive schemes • Team activities • Global celebrations

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