Lifecycle & Email Marketing Manager

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Fresh Prints

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Fresh Prints is a company specializing in custom collegiate merchandise. They offer a wide range of apparel including hoodies, shirts, sweaters, and sweatpants, catering primarily to college students and organizations such as fraternities and sororities. Customers can customize their garments using Fresh Prints' design tool and upload their own inspirations for a personalized touch. The company operates online and is based out of New York City. They are actively engaged with their community through social media and an interactive blog, and they provide opportunities for students to become campus managers, enhancing their presence in the collegiate community.

📋 Description

• Owning every word that goes out — subject lines, body, CTAs — across email and SMS • Turning a solid technical setup into a channel people actually look forward to hearing from • Building lifecycle flows that feel like a conversation • Writing for a college-age audience in a voice that feels made for them • Bringing a real point of view on performance • Own email and SMS conceptualization • Work with brand and creative teams • Develop a campaign content calendar • Own A/B testing for subject lines, content approaches, and CTAs • Write messages that resonate with a college-age audience • Own the strategy and content for Fresh Prints' lifecycle flows • Audit the existing lifecycle program and identify gaps • Own segmentation • Write and test improved lifecycle content • Monitor deliverability and engagement metrics • Report on performance on a regular cadence • Bring a point of view on performance metrics

🎯 Requirements

• 4-8 years of experience in email, lifecycle, or CRM marketing • Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar) • Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them • Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators • Basic HTML/CSS comfort for email • Strong written communication • Experience writing for a consumer audience is a strong plus

🏖️ Benefits

• Work From Home / Remote • Competitive annual salary • Learning opportunities • Working in a great culture • 2-month paid Sabbatical for eligible employees