Senior Performance Marketing Specialist

🔥 12 minutes ago

🇪🇬 Egypt – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

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Gathern | جاذر إن

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏨 Hospitality

✈️ Travel

Hospitality • Travel

Gathern is a hospitality company that specializes in travel, accommodation, and tourism services. It positions itself as a home away from home, providing a wide range of options for travelers looking for comfortable stays. Gathern aims to enhance the travel experience by offering quality hospitality services.

📋 Description

• Plan and execute paid marketing campaigns across channels. • Analyze campaign performance and implement optimization strategies. • Manage budgets and ensure campaigns deliver ROI. • Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners. • Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA and other Gulf countries. • Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds. • Design and run structured A/B tests covering creative, audience, bidding, and placement, and turn results into scaling actions. • Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks. • Manage SKAdNetwork campaigns and support conversion value mapping on iOS. • Build and activate audiences with the CRM team using MoEngage, including suppression lists, high-intent cohorts, and re-engagement segments. • Brief the creative team on weekly sprints based on performance insights. • Produce weekly and monthly performance reports with clear insights and next actions. • Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. • 5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns. • Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market. • Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints. • Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus. • Solid understanding of testing methodology, budget allocation, and scaling practices. • Ability to translate data into clear creative briefs. • Fluent English; Arabic is a strong plus. • Experience in travel, hospitality, marketplaces, or other high-frequency booking apps. • Familiarity with CAPI / Events API setups and server-side tracking. • Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage). • Exposure to incrementality or geo-holdout testing.

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