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Global Product Marketing Manager

🕒 September 21

🇪🇸 Spain – Remote

💵 $116k - $174k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

Where this job comes from

Posted on GE HealthCare's careers page, not through a job board

First seen by Remote Rocketship September 21

Logo of GE HealthCare

GE HealthCare

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Build and drive launch plans for each product launch, including internal readiness, training, and milestone tracking • Coordinate external launch delivery, including campaigns, press activities, and webinars, with the Director and regional marketing • Track launch milestones and flag risks to the Director before they affect go-to-market timelines • Own the portfolio marketing kit, including battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools • Keep sales-facing content current, accurate, and aligned with Director-defined positioning • Run product-level competitive tracking and win/loss analysis • Feed competitive findings into portfolio strategy and flag shifts requiring response from commercial teams • Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools • Ensure content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs • Build master assets for regional localization and support regional execution • Support regional teams with opportunity/bowler-level visibility and coordination without directly owning customer relationships • Maintain the asset library and manage content approvals with Marketing Communications according to regulatory, legal, and brand requirements • Track launch and campaign KPIs and coordinate events and key-opinion-leader logistics • Consolidate customer, competitive, and regional feedback into prioritized input for roadmap discussions • Support cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch deliverables and dependencies

🎯 Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering • MBA a plus • 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment • Experience building sales enablement content and supporting product launches end-to-end • Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams • Strong project management and prioritization skills • Excellent written and verbal communication skills • English fluency is a must; additional language skills are a plus • Must be legally authorized to work in the United States • GE HealthCare will not sponsor employment visas for this opening • Successful completion of a drug screen, as applicable • Must meet any applicable customer vaccination mandates

🏖️ Benefits

• Medical, dental, and vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life, disability, and accident insurance • Tuition reimbursement • Professional development • Competitive compensation • Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI) • Great work environment • Challenging careers

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