Channel Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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fino

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

☁️ SaaS

💳 Fintech

💸 Finance

SaaS • Fintech • Finance

fino is a company that offers automated invoice management solutions through its platform GetMyInvoices. It allows customers to download invoices from over 10,000 online portals, email inboxes, and scan apps, organizing them in one place for easier processing and bookkeeping. With features like document archiving, bank transaction matching, and automated invoice importing and exporting, fino aims to optimize financial workflows for businesses.

📋 Description

• Own marketing across all partner channels • Agree on objectives with channel owners and define the marketing contribution • Analyze effective initiatives and scale them across additional partners and channels • Translate requirements from Sales and Business Development into concrete marketing initiatives • Develop repeatable marketing processes together with channel owners • Segment and activate tax advisors and accounting firms, converting them into paying customers • Develop referral mechanisms, campaigns, and materials for accounting firms • Communicate the product’s value clearly to accounting firms and their clients • Acquire new partners through marketing initiatives and develop existing partners into active revenue channels • Create partner enablement materials such as presentations, one-pagers, email templates, campaign kits, and training materials • Further develop affiliate and referral initiatives • Support the marketing side of strategic go-to-market processes • Plan channel campaigns and implement them with the Email, Paid Marketing, Content, Design, and Website teams • Develop email sequences and evaluate their results • Brief landing pages and content, and work on conversion and user journeys • Develop campaigns for different partner segments and tailor them to target audiences • Prepare and follow up on webinars, workshops, and events • Test approaches and optimize or discontinue them based on the results • Build an end-to-end journey with Sales, from initial contact through to closing • Define handoff points between Marketing, partners, and Sales • Document campaigns, leads, and partner activities in the CRM • Measure the contribution of channels and initiatives to qualified leads, closed deals, and revenue • Regularly report on Marketing and Channel KPIs and derive next steps

🎯 Requirements

• 2–3 years of experience in B2B marketing, ideally in partner, channel, affiliate, or sales marketing • Experience independently managing marketing initiatives from conception through execution and evaluation • Ability to derive concrete marketing initiatives from sales and partner objectives and implement them collaboratively • Experience with multi-channel campaigns and evaluating their success based on leads, conversion, and revenue • Strong email marketing skills, particularly segmentation, email sequences, and performance analysis • Ability to create marketing materials for partners and Sales • Experience working closely with Sales, Business Development, or Partner Management • Confident use of CRM systems and marketing tools, as well as data-driven evaluation of initiatives and channels • Independent, reliable, and solution-oriented working style • Fluent German skills, both written and spoken • Strong English skills for collaboration with international partners • Experience in SaaS, software, FinTech, or financial services is a plus • Knowledge of tax advisory, bookkeeping, or accounting is a plus • Experience with resellers, affiliates, referral programs, or white-label partnerships is a plus • Experience in partner enablement, e.g. sales collateral, partner kits, or training materials, is a plus • Experience with landing pages, conversion optimization, or marketing automation is a plus • Experience with webinars, events, or joint campaigns with partners is a plus

🏖️ Benefits

• Permanent employment contract • Clear responsibilities and strong support • Mistakes are viewed as valuable learning opportunities • A collaborative commitment to achieving exceptional results • Individual development and ownership • Dynamic, direct, and timely feedback • Open communication and support for personal and professional development • Team days, summer parties, and Christmas parties • Corporate benefits • Dog-friendly workplaces • Bike leasing