Demand Generation Lead – AI Native

🔥 0 minutes ago

🇮🇱 Israel – Remote

⏰ Full Time

🟠 Senior

🤖 AI Engineer

👻 Ghost score 12%

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Gloat

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

👥 HR Tech

B2B • HR Tech

Gloat is an Agile Workforce Operating System that empowers people and businesses to navigate change effectively. By translating work into a skills-oriented framework, Gloat helps organizations dismantle silos, bureaucracy, and biases, promoting fulfilling and equitable careers for employees. The platform features a series of Talent Marketplace applications and Skills Foundation tools, all powered by Gloat's Workforce Graph, a dynamic database utilizing deep-learning AI to understand the relationships within work units. Gloat serves a diverse array of leading global enterprises, including Schneider Electric, Standard Chartered Bank, and PepsiCo.

📋 Description

• Own the pipeline generation number and growth strategy, including targets, channel mix, budget allocation, and experimental framework • Design and run the full demand generation mix across paid, organic, content, email, webinars, ABM, events, and executive roundtables • Build AI-native motions including intent-triggered outbound, AEO/GEO, signal-based plays, and agent-run workflows • Run test-and-iterate cycles across channels, messaging, offers, and audiences • Design, build, and maintain growth workflows using Clay, Claude, n8n, Qualified, HubSpot, and Salesforce • Define key metrics, establish reporting cadence, and present pipeline performance and spend efficiency to leadership • Work with the C-suite to build and scale the growth engine • Partner with Sales and Product to maintain messaging and conversion across touchpoints

🎯 Requirements

• 4+ years in growth marketing or demand generation at a B2B SaaS or AI-native company, with a track record of owning a pipeline number • Hands-on experience running both mid-market and enterprise demand motions, and comfort with the different tactics each requires • Real mileage with AI-native technology: built agentic workflows (Claude, n8n, Gumloop, Lindy, or similar), enriched and triggered outbound with Clay, vibe-coded in Lovable or Replit, and tested AI SDRs • Hands-on Salesforce and HubSpot experience • Funnel fluency and strong analytical skills: ability to create, track, and report on relevant metrics • Excellent communication skills, with comfort creating content and positioning in a technical, category-defining space • Experience marketing a genuinely new category or an agentic/AI product is preferred

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