Lifecycle & Retention Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🌐 Chile, Brazil, +2 more countries – Remote

🇨🇱 Chile – Remote 🇧🇷 Brazil – Remote 🇨🇴 Colombia – Remote 🇦🇷 Argentina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GLOBALTALENT

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 10+

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.

📋 Description

• Own the email marketing calendar, including promotional campaigns, product launches, seasonal initiatives, and automated customer journeys • Build, deploy, and optimize lifecycle flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagement • Segment audiences and continuously test subject lines, creative, offers, content, timing, and targeting • Monitor email deliverability, list health, and subscriber engagement • Develop and manage the SMS program and maintain a compliant subscriber list • Own and optimize the loyalty and rewards program • Build initiatives that drive retention, repeat purchases, referrals, and lifetime value • Create lifecycle campaigns tied to loyalty milestones, rewards, VIP tiers, birthdays, and anniversaries • Optimize product, collection, and content pages for traditional SEO and AI-driven search/discovery • Monitor search engine and AI tool visibility, including ChatGPT, Google AI Overviews, and Perplexity • Optimize site structure, metadata, and content for crawlability and machine-readable answers • Develop and optimize end-to-end customer journeys from first purchase through long-term loyalty • Identify customer segments and lifecycle opportunities using behavioral and transactional data • Build personalized lifecycle programs and strategies to reduce churn and increase engagement • Partner with Ecommerce, Paid Media, Customer Experience, Creative, acquisition, content, and paid ads teams

🎯 Requirements

• 3+ years of experience in lifecycle marketing, e-commerce, or digital marketing • Hands-on Shopify experience required • Direct experience running email marketing flows • Direct experience running e-commerce loyalty programming • Ability to balance hands-on execution with big-picture strategic thinking • Strong attention to detail and a proactive, ownership-driven approach to problem-solving • Excellent written and verbal communication skills • Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience • Comfortable working across both the front-end and back-end of a website • Deep understanding of the Shopify ecosystem, including apps and integrations • Experience with email marketing platforms such as Klaviyo • Experience with SMS marketing tools • Comfortable with numbers, analytics, and attribution modeling • Experience building landing pages for paid advertising campaigns • English CV required

🏖️ Benefits

• Full-time employment • Remote work arrangement