Senior Games Brand Manager

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Goliath

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201 - 500 employees

🎲 Welcome to Goliath – where innovation lives! 🚀 Founded in 1980, we are one of the few family-owned global toy and game companies. Our journey began with a simple mission: bringing fun to every household. Today, we stand as a creator, manufacturer, and distributor of a wide array of products that spark creativity and challenge minds. Goliath operates globally with offices in key locations around the world and does business in over 100 countries.

📋 Description

• Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands. • Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication. • Conduct regular category & competitive research at key retailers to ensure strong brand positioning. • Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information. • Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process. • Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands. • Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full. • Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials. • Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy. • Provide a weekly POS summary for the marketing team to review sell-through performance.

🎯 Requirements

• Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective. • Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables. • Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments. • Must be comfortable presenting with confidence to external partners, including retail buyers. • Attention to detail & ability to stay organized. • Ability to read, analyze & utilize POS & NPD.

🏖️ Benefits

• Market-conform salary and compensation package • A hands-on, collaborative team that makes toys and games with one goal in mind: bringing fun to every household • Employee discount on Goliath products • Room to grow within a global, family-owned company