Head of Product Marketing – Core

Job not on LinkedIn

🔥 0 minutes ago

🌐 Cyprus, Georgia, +4 more countries – Remote

🇨🇾 Cyprus – Remote 🇬🇪 Georgia – Remote 🇵🇱 Poland – Remote 🇪🇸 Spain – Remote 🇷🇸 Serbia – Remote 🇱🇻 Latvia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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GoMining

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📣 Marketing

₿ Crypto

Consulting • Marketing • Crypto

GoMining is a digital mining platform that enables users to earn daily Bitcoin rewards through unique digital miners generated at the time of purchase. Users can manage their miners directly from their mobile phones, benefiting from verified data centers while having full control over their mining operations and rewards. The GoMining ecosystem also features a marketplace for trading miners and offers educational resources to help users maximize their earnings in the cryptocurrency space.

📋 Description

• Define and execute GoMining's global marketing strategy. • Develop positioning, messaging, and value propositions across the product portfolio. • Build annual and quarterly marketing plans aligned with business objectives. • Prioritize markets, customer segments, and growth opportunities. • Own end-to-end go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives. • Coordinate launch execution across Product, Marketing, Design, Analytics, and Operations. • Ensure consistent messaging across all customer touchpoints. • Own the commercial marketing funnel with Acquisition, CRM, Retention, Brand, and Product Marketing teams. • Optimize CAC, LTV, conversion, retention, and revenue performance. • Work with Finance on pricing strategy, unit economics, and commercial planning. • Define KPIs and measure marketing effectiveness across channels. • Lead and develop an international marketing organization. • Align Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing around shared business goals. • Build scalable processes, planning, and execution frameworks. • Mentor marketing leaders and strengthen cross-functional collaboration. • Own customer segmentation, market research, and competitive positioning. • Identify growth opportunities across regions and customer segments. • Use customer insights and analytics to improve marketing performance.

🎯 Requirements

• 8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles. • 3+ years leading marketing teams in a high-growth technology company. • Proven experience building and executing global marketing strategies. • Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth. • Experience leading product launches and integrated marketing campaigns. • Experience managing cross-functional marketing organizations. • Strong analytical skills and data-driven decision-making. • Experience working closely with Product, Finance, and Executive Leadership. • Nice to have: experience in fintech, crypto, Web3, or digital financial products. • Nice to have: experience scaling global B2C products with millions of users. • Nice to have: experience with marketplaces, loyalty programs, subscription products, or investment platforms. • Nice to have: experience launching products across multiple international markets.

🏖️ Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage). • Work-life fit: remote or hybrid format with flexible hours across international teams. • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year • Recognition programs: structured performance reviews and team awards. • Team culture: retreats in international locations (for example, company apartments in Cyprus).