Brand Marketing Manager

🔥 14 hours ago

🇮🇱 Israel – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 17%

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Logo of Guardio

Guardio

51 - 200 employees

💼 Consulting

📣 Marketing

🔒 Cybersecurity

💰 $47.5G Series A on 2021-12

Consulting • Marketing • Cybersecurity

Guardio is a company that develops tools and products to combat modern web and browser threats. With over 1 million users protected, Guardio focuses on safeguarding individuals and small to medium-sized businesses (SMBs) from phishing, scams, and malicious extensions. Their team combines deep cybersecurity expertise with product development and marketing to deliver effective protection while ensuring a user-friendly experience.

📋 Description

• Partner with the VP of Brand to build and maintain messaging hierarchy and narrative frameworks across consumer, talent, enterprise, and investor audiences • Source, brief, and manage external creative, research, and production vendors from scoping and quotes through delivery • Own project management for brand initiatives, including timelines, budgets, and cross-functional handoffs • Lead or support brand research and testing, including message testing and competitive/category analysis • Collaborate with security researchers and the Labs team to turn insights into compelling content and narratives • Lead or support organic brand presence and distribution across Instagram, TikTok, Facebook, LinkedIn, and X/Twitter • Work with external PR firms to surface Guardio Labs stories, scam data, and security trends to journalists and publications • Manage website content and oversee blog output with an external agency • Ensure content reflects the brand narrative • Collaborate with security, product, design, and creative teams to deliver campaigns and stories end to end • Use AI tools for image and video generation, writing, and workflow automation • Track channel performance, extract insights, and optimize positioning and brand strength

🎯 Requirements

• 5+ years of experience in brand marketing • Real ownership of messaging, positioning, or brand marketing work • Hands-on execution, including building messaging documents and negotiating with vendors • Experience across market research, messaging development, vendor and agency management, and project delivery • Experience briefing and managing outside partners, agencies, freelancers, and researchers • Fluency in social platforms, including Instagram, TikTok, Facebook, LinkedIn, and X/Twitter • Understanding of social media and PR • Daily use and enthusiasm for AI tools for content creation, workflow automation, and scaling production • Comfort working with PR teams and packaging insights and data for media • Ability to thrive in a fast-paced environment with ownership, minimal red tape, and experimentation • Curiosity, strategic thinking, and continuous learning

🏖️ Benefits

• Shared wins • Team dinners • Company trips • Good times • Fast-paced, transparent, feedback-oriented, collaborative culture

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