Media Planner

🔥 8 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✨ Planner

👻 Ghost score 10%

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Havas

WebsiteLinkedInAll Job Openings

10,000+ employees

📣 Marketing

📱 Media

💼 Consulting

Marketing • Media • Consulting

Havas is a global advertising and communications network that provides integrated marketing, creative, media, PR and consultancy services. The company offers Business Consultancy & Transformation, Brand Consultancy & Design, Creative, Media, Health & Wellness communications, Customer Experience, PR and Public Affairs, Brand Partnerships, Sponsorship & Events, and large-scale Production & Content services. Havas emphasizes data- and AI-driven work (Converged. AI), sustainability and purpose-driven initiatives such as Meaningful Brands and Prosumer Reports, and serves clients with creative campaigns and corporate communications worldwide.

📋 Description

• Plan television campaigns, including linear and CTV • Balance multi-scenario plans against GRP, CPM, audience, competitive, business strategy, and consumer journey goals • Use media research and planning tools to develop and evaluate plans • Execute research and analysis to address issues arising during tactical plan execution • Present to clients across different categories • Vet vendor packages and determine alignment with client goals • Defend media planning choices to account leaders and vendors • Stay current on news affecting the media industry • Participate actively in other Strategy Group projects as needed • Work with vendors, team members, clients, and cross-functional departments • Travel for client and new business presentations as needed

🎯 Requirements

• 3+ years of experience planning television campaigns, including linear and CTV • Ability to create multi-scenario media plans and balance GRP, CPM, audience, competitive, business strategy, and consumer journey goals • Proficiency with media tools including Nielsen Media Impact, Nielsen PAL, Nielsen Scarborough, MRI-Simmons, YouGov, ComScore, Numeris, Mintel, Statista, and Guideline by SQAD • Competence with media math and statistics, including calculating GRPs, Reach and Frequency, CPPs, CPMs, CPO, and MER • Experience working with and presenting to clients across different categories • Understanding of topline audiences and competitive landscapes within client categories • Ability to vet multiple vendor packages and determine alignment with client goals • Proficiency in Microsoft 365 • Strong analytical, quantitative, research, written, and verbal communication skills • Basic knowledge of the strengths and weaknesses of each media type • Self-motivated ability to work independently and in a team setting • Ability to interact with people at all organizational levels and foster cross-functional teamwork • Ability to manage multiple projects with short timelines in a fast-paced environment • High attention to detail, organization, accuracy, and speed • Willingness to travel for client and new business presentations

🏖️ Benefits

• Equal opportunities for all potential employees • Zero tolerance for discrimination • Welcomes applicants irrespective of age, sex, race, ethnicity, disability and other factors unrelated to job performance