Digital Marketing Executive – Campaign Operations

🕒 October 20, 2025

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Logo of Have Halal, Will Travel

Have Halal, Will Travel

11 - 50 employees

Founded 2015

📱 Media

👥 B2C

Media • B2C

Have Halal, Will Travel is a travel media and community platform focused on halal-friendly travel for Muslim travelers. The site publishes destination guides, halal food listings, itineraries, travel articles, and deals, and offers user accounts, saved articles, and business onboarding/advertising. HHWT positions itself as both a practical resource for planning halal travel and a community builder aiming to foster understanding between Muslim and non‑Muslim travelers.

📋 Description

• Set up project dashboards in Asana for each new campaign: define tasks, deadlines, assign resources, monitor progress. • Coordinate internal (content, design, ad-buy) and external (freelancers, partners) resources to fulfill campaign deliverables on schedule. • Monitor campaign accuracy and performance against KPIs; identify issues early and propose corrective actions. • Maintain and update master sheets for article listings, client data, campaign status. • Create and review campaign performance reports; present insights to internal teams and clients. • Ensure the ad-buy team / person-in-charge provides timely updates on running ads. • Conduct monthly content reviews of published work (articles, listings, videos) for quality and alignment. • Collect and analyze NPS or client feedback to gauge satisfaction and identify improvement areas. • Assist the Sales Director with proposal development via market research and analytics tools (e.g., Google Analytics, SEMRush). • Provide data, insights, case study content or campaign background to support sales proposals. • Maintain the client/partner database and update campaign-related details in Zoho CRM. • Publish monthly B2B e-DMs (electronic direct mail) for partner/client outreach. • Assist the Sales Director in setting up meetings with new leads and key accounts; participate in key client meetings. • Proactively reach out to existing clients to schedule renewal discussions with the Sales Director; ensure renewal opportunities are tracked and prepared ahead of contract expiry. • Scout and onboard freelance writers and content creators aligned with the brand voice. • Maintain a database of freelancers (skills, rates, performance); monitor their output and collaborate on content delivery. • Support quality control of freelance-delivered work. • Curate design materials and marketing collateral as required. • Maintain an organized asset library and manage files/folders for campaign materials.

🎯 Requirements

• Bachelor’s degree or diploma in Marketing, Business or related field. • Experience (ideally 2-4 years) in campaign operations, account servicing, or client management in a marketing/agency environment. • Proficiency with project management tools (e.g., Asana) and CRM systems (e.g., Zoho). • Strong analytical skills; ability to derive insights from campaign data and draw actionable recommendations. • Excellent communication and interpersonal skills; comfortable setting up client meetings and supporting renewals. • Organized and detail-oriented: able to manage multiple campaigns/clients concurrently. • Desired: Knowledge of digital marketing analytics tools (Google Analytics, SEMRush), content operations, freelancer management.

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