Marketing Specialist – Part-Time

🔥 16 hours ago

🌐 Colombia, United Arab Emirates (UAE) – Remote

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⏱ Part Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 16%

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Logo of HelloKindred

HelloKindred

201 - 500 employees

💼 Consulting

🎯 Recruiter

📣 Marketing

Consulting • Recruitment • Marketing

HelloKindred is a global provider of marketing, creative, and digital talent, offering services that include both short and long-term contracts as well as direct hires. The company specializes in connecting businesses with creative and innovative talent through its vast pool of skilled professionals. HelloKindred emphasizes efficiency and cost-effectiveness in scaling global marketing efforts, offering both onshore and offshore services that enhance teams with design, content creation, and digital assets. By understanding client needs and fostering a culture of diversity and inclusion, HelloKindred delivers exceptional results through flexible staffing solutions tailored to modern business challenges.

📋 Description

• Develop and implement local marketing strategies to support student recruitment and program growth in Middle East markets • Plan and execute multi-channel marketing campaigns across digital, social media, email, paid media, and events • Define and execute the digital marketing plan to drive traffic, engagement, and lead conversions for the Bachelor program • Monitor and optimize the marketing funnel from lead generation through enrollment • Analyze campaign performance and translate insights into actionable recommendations • Collaborate with student recruitment officers to identify their needs and manage offline and online sales assets • Manage weekly reviews with marketing agencies and provide monthly reporting to internal stakeholders • Develop strategies tailored to younger audiences and influencers, including parents, counselors, and schools • Support branding and storytelling initiatives showcasing excellence and leadership in hospitality education

🎯 Requirements

• Bachelor degree in a business-related field • Master is a plus • 5 years of professional experience in a similar position • Deep understanding of the Middle East international education market, especially UAE and KSA • Strong knowledge of the competitive landscape, target audiences and their needs • Previous experience in digital advertising (Paid Social Media & SEM) within a Western organization operating in UAE is preferred • Able to plan, execute, and measure lead-generation and brand awareness campaigns on key digital platforms • Expertise in digital platforms such as WeCom & iParally • Self-organised, capable of managing a schedule, delivering on time • Excellent teamworking skills and customer-centric mindset • Fluent in English • Must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship

🏖️ Benefits

• Part-time contract with anticipated 25 hours per week • Contract length of 12 months from start date, with potential to extend • Remote work setup • Inclusive and fair hiring practices • Equal opportunity employer

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