PPC Specialist, Google Ads

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Lago

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

🤝 B2B

🛍️ eCommerce

📡 Telecommunications

B2B • eCommerce • Telecommunications

Lago is a recruitment service that connects digital marketing agencies and businesses with top-tier global talent from emerging markets. Since 2015, Lago has specialized in providing remote staffing solutions, offering roles such as virtual assistants, social media managers, and customer support representatives. The company aims to empower both agencies and talented professionals by facilitating rewarding job opportunities while enabling businesses to grow efficiently and cost-effectively.

📋 Description

• **Responsibilities** • **Campaign Build & Setup** • - Build and launch search, display, and performance campaigns • - Structure campaigns based on strategy and account needs • - Implement keyword targeting and match types • - Upload and manage ad creatives and extensions • **Optimization & Performance Management** • - Conduct ongoing campaign optimizations • - Adjust bids, budgets, and targeting based on performance • - Identify opportunities to improve CTR, CPC, and conversions • - Monitor pacing and performance trends • **Search Term & Negative Management** • - Perform regular search term analysis • - Identify irrelevant traffic and add negative keywords • - Refine keyword targeting to improve efficiency • - Maintain clean and scalable keyword structures • **Reporting & Insights Support** • - Support performance reporting and analysis • - Flag performance changes and anomalies • - Collaborate with senior team members on insights • - Ensure data accuracy across platforms

🎯 Requirements

• **Must-Haves (Non-Negotiable)** • - 3–5 years of hands-on Google Ads experience • - Strong understanding of campaign structure and optimization • - Experience with search term analysis and negative keyword strategy • - Ability to manage multiple campaigns simultaneously • - Strong analytical and problem-solving skills • - Strong English communication skills (written and verbal) • - Ability to work independently with minimal supervision • **Nice-to-Haves** • - Experience with Performance Max and YouTube campaigns • - Familiarity with GA4 and conversion tracking • - Experience with call tracking platforms • - Exposure to other paid channels (Meta, LinkedIn, etc.) • - Experience working with US-based clients • - Familiarity with reporting tools or dashboards • **Ideal Candidate Profile** • - Highly detail-oriented and data-driven • - Execution-focused with strong platform expertise • - Comfortable working inside Google Ads daily • - Proactive in identifying optimization opportunities • - Organized and process-driven • - Thrives in a fast-paced performance environment

🏖️ Benefits

• - **Remote Work:** Work from anywhere—our team is global, and we value work-life balance. • - **Growth Opportunities:** As a key player i you’ll have the chance to shape your role and grow with us. • - **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.