Performance Marketing Manager

šŸ”„ 1 hour ago

šŸ‡µšŸ‡­ Philippines – Remote

ā° Full Time

🟔 Mid-level

🟠 Senior

šŸ“ˆ Performance Marketing

šŸ‘» Ghost score 25%

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Logo of Hire Overseas

Hire Overseas

1 - 10 employees

Founded 2023

šŸ’¼ Consulting

šŸ“£ Marketing

šŸ“¦ Logistics

Consulting • Marketing • Logistics

Hire Overseas is a recruitment agency that specializes in connecting businesses with top-tier overseas talent. By focusing on a range of roles from technical and design fields to marketing and administrative support, Hire Overseas aims to streamline operations and boost productivity for its clients while offering significant cost savings. The company prioritizes quality by accepting less than 1% of global hires, ensuring that only exceptional candidates are placed in various remote positions.

šŸ“‹ Description

• Own and scale paid media across Amazon, Walmart, Meta, TikTok, Google, Reddit, Instacart, Faire, and other marketplace and retail media channels • Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP • Manage Walmart Connect campaigns and improve Walmart.com performance • Launch, manage, and optimize Meta campaigns across Facebook and Instagram • Launch, test, and optimize TikTok Shop and TikTok Ads campaigns • Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max • Manage Reddit advertising campaigns and identify community targeting opportunities • Support Instacart Ads and other retail media initiatives • Drive growth and visibility on Faire and other marketplace channels • Improve TACOS, ROAS, contribution margin, and campaign profitability • Conduct keyword research, bid optimization, audience targeting, and campaign restructuring • Test creative, audiences, landing pages, and promotional strategies • Identify scaling opportunities while maintaining efficiency targets • Monitor inventory levels and adjust advertising spend • Analyze customer acquisition costs, repeat purchase behavior, and LTV • Build and maintain weekly performance dashboards • Report channel performance, trends, and growth opportunities with actionable recommendations • Analyze competitive activity and marketplace trends • Work with leadership, operations, and creative teams • Coordinate product launches and promotional campaigns • Improve product listings and conversion rates • Support marketplace expansion opportunities

šŸŽÆ Requirements

• 3 or more years managing performance marketing for e-commerce or CPG brands • Deep, hands-on Amazon PPC experience across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP • Experience managing Walmart Connect campaigns • Experience managing Meta Ads across Facebook and Instagram • Experience managing Google Ads and YouTube campaigns • Experience scaling TikTok Shop or TikTok Ads • Strong analytical skills with advanced Excel and Google Sheets proficiency • Ability to interpret performance data and make fast, confident decisions • Experience managing advertising budgets profitably with a clear understanding of contribution margin and efficiency targets • Strong ownership mentality with the ability to execute quickly in a lean, entrepreneurial environment • Availability during US business hours • Updated resume required • Short Loom video (1 to 2 minutes) required; candidates must submit one to advance

šŸ–ļø Benefits

• Paid Time Off in accordance with company policy • Observance of Holidays per company guidelines • 100% remote setup • Paid in USD bi-monthly (every 15th and 30th) • Ownership of the full paid media function for a growing CPG brand • Direct impact on revenue and profitability

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