Lead Copywriter

Job not on LinkedIn

🔥 33 minutes ago

🇱🇹 Lithuania – Remote

💵 €4.7k / month

⏰ Full Time

🟠 Senior

📝 Copywriter

👻 Ghost score 0%

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Hostinger International

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Hostinger International is a web hosting provider offering a range of services including shared, cloud, and VPS hosting. The company provides solutions for individuals and businesses to build, host, and manage websites. Hostinger also offers tools such as a website builder, AI-powered website creation, and domain registration services. They are known for their affordability, customer support, and reliability. Over 3 million users worldwide trust Hostinger for their web hosting needs. Additionally, the company emphasizes speed, security, and user-friendly interfaces, making it a popular choice for website owners.

📋 Description

• Lead and mentor the Creative Team's copywriters through 1-on-1s, feedback, performance reviews, and development plans • Develop creative concepts, campaign ideas, headlines, scripts, and copy for brand and performance advertising, video, websites, social media, OOH, events, and other channels • Bring Hostinger's brand positioning, messaging strategy, and evolving tone of voice to life with the Message Director • Translate complex products, especially AI and agentic technologies, into clear, engaging, benefit-led communication • Review and elevate copy to ensure high creative standards and alignment with messaging direction • Own copy development for YouTube and Meta campaigns • Work with PPC teams to test ideas, analyze results, and improve CTR, CVR, and ROAS • Collaborate with Brand, Design, Video, Product Marketing, Website, and other teams • Plan and prioritize copy-team workload, assign projects, and coordinate timelines • Write ad copy, hooks, scripts, and UGC concepts for different audiences and funnel stages • Lead the creative process from brief to final delivery, ensuring standards, objectives, and deadlines are met • Experiment with tools and approaches related to advertising, culture, AI, and emerging technologies • Challenge briefs by clarifying audience, funnel stage, positioning, and customer pain points

🎯 Requirements

• Strong portfolio demonstrating brand and performance copywriting, including creative campaigns, video scripts, digital advertising, and other formats • Proven experience leading or mentoring copywriters • Ability to develop people, give constructive feedback, manage creative work, and remain a hands-on writer • Strong conceptual thinking and ability to turn strategic briefs into distinctive creative ideas across multiple channels • Experience developing campaign concepts across video, TVC, digital, web, product, and OOH • Excellent command of English, with clear, precise, and versatile writing across tones and formats • Editor's eye for identifying and fixing vague or generic language • Strong understanding of digital performance marketing metrics, including CTR, CVR, and ROAS • Familiarity with YouTube ABCD methodology • Familiarity with Problem-Solution methodology • Understanding of customer purchase decision pillars • Strong organizational skills to manage resources, meet deadlines, and structure copy assets and versions • Genuine curiosity about AI, emerging technologies, and their impact on work, creativity, and business • Confidence to challenge briefs, defend creative ideas, respond to feedback, and collaborate across teams

🏖️ Benefits

• Access to Reforge and CoachHub • Global conferences • Physical and digital libraries • Mentorship opportunities through TesoXchange, depending on location • Open feedback and knowledge sharing • Opportunity to work from offices in Vilnius, Kaunas, Jakarta, or Luxembourg, home, or anywhere in the world • Flexible work location and autonomy over working day and results • Paid time off • Headspace subscription • Wellbeing-focused events • Health insurance from day one, depending on location • Gym membership, depending on location • Regular health checks, depending on location • Sports, arts, and hobby clubs, depending on location • Summerfest and Winterfest celebrations • Town Halls, team-buildings, and workations • Meet the Client sessions • Celebrations for weddings, new parenthood, and graduations

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