Senior Digital Performance Marketing Specialist, Paid Media

Job not on LinkedIn

🕒 January 16

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Hunt St

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

📋 Description

• Own and manage paid media accounts across Meta, Google, TikTok and other relevant platforms • Execute full-funnel paid media strategies focused on customer acquisition, retention and ROAS • Manage and optimise media budgets to maximise performance and efficiency • Scale campaigns based on data-led learnings and performance thresholds • Maintain account health through ongoing optimisation and maintenance • Run rapid-fire split testing (creative, audience, offers, hooks, formats) • Conduct measurement testing and attribution analysis • Analyse campaign performance and extract actionable insights • Validate new markets, audiences and products through structured testing frameworks • Create, edit and iterate paid ad content based on performance insights • Adapt creative quickly in response to winning hooks, formats and messaging • Edit short-form video ads (Reels, TikTok, Stories) using supplied or self-sourced assets • Repurpose existing content into multiple paid-friendly formats • Collaborate with internal teams to brief new creative based on data-driven learnings • Review and maintain ad tech stack and tracking infrastructure • Support API integrations, pixel setup and conversion tracking • Identify gaps in measurement and recommend improvements • Ensure clean data flow and accurate reporting across platforms • Track and report on KPIs and performance goals • Deliver clear campaign learnings and insights • Prepare monthly performance summaries and WIPs (Work in Progress) • Support quarterly business reviews (QBRs) with insights and recommendations • Identify account diversification and new digital growth opportunities • Work closely with internal stakeholders and external partners • Participate in Slack or WhatsApp communication threads for fast collaboration • Proactively surface performance risks, opportunities and recommendations • Coordinate with creative, content and strategy resources where required

🎯 Requirements

• 3–5+ years experience managing paid media accounts • Strong hands-on experience with Meta Ads Manager and Google Ads (TikTok a bonus) • Experience with Monday.com, Klayvio, Shopify and Instapages • Proven ability to manage and scale ad spend profitably • Experience running structured testing and optimisation programs • Strong understanding of attribution, tracking and performance measurement • Experience creating and editing short-form paid ad content • Confident using tools such as CapCut, Premiere Pro, Canva or similar • Strong understanding of what makes high-performing paid creative • Ability to translate data insights into creative direction and execution • Comfortable working with UGC-style, lo-fi and performance-first content • Strong analytical mindset with the ability to turn data into action • Experience managing KPIs, ROAS, CPA, CAC and LTV-based metrics • Comfortable working with budgets and scaling performance responsibly • Ability to identify growth levers beyond paid media • Excellent written and verbal English communication skills • Proactive, self-managed and outcome-driven • Comfortable working with minimal supervision • Strong documentation and reporting habits • Experience working with international clients or teams preferred • Experience working with premium brands, FMCG or eCommerce • Familiarity with GA4, Looker Studio or similar reporting tools • Experience managing multiple ad accounts or regions • Prior agency or growth-focused environment experience

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