Senior Field Marketer – LATAM

Job not on LinkedIn

🔥 0 minutes ago

🇨🇴 Colombia – Remote

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Develop regional marketing strategies with the demand generation team and sales leaders • Design, plan, and execute regional field marketing campaigns and events • Generate high-quality leads and accelerate pipeline growth • Create targeted account-based marketing programs using multi-channel digital programs, including website personalization, gifting, and conversational email • Plan, execute, and oversee regional events, ancillary events, user forums, executive roundtables, and dinners • Partner with campaign strategy, sales, product marketing, and solution marketing teams • Track and analyze program performance using key metrics • Provide regular ROI reporting and data-driven recommendations for program optimization

🎯 Requirements

• Three or more years in B2B marketing • Two or more years of field marketing experience • Proven record of enabling and partnering with sales to achieve revenue goals • Customer experience-first mindset • Experience creating and implementing successful marketing programs across a range of tactics and technologies, within budget and on time • Excellent written and verbal communication skills • Strong cross-functional project management abilities • Ability to influence, motivate, and mobilize team members and business partners without direct ownership • Ability to gain trust and consensus across the organization • Preferred: experience with account-based marketing (ABM) strategies and platforms • Preferred: proficiency in marketing automation tools and CRM systems • Preferred: strong data analytics capabilities • Preferred: experience managing regional marketing budgets and optimizing spend to maximize ROI • Preferred: familiarity with data privacy regulations and compliance requirements as they apply to field marketing programs

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive, employee-centric workplace culture • Employee initiatives and giving campaigns supported by the company

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