Marketing Specialist

🕒 May 26

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Incubyte

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🤖 Artificial Intelligence

🏥 Healthcare

🤝 B2B

Artificial Intelligence • Healthcare • B2B

Incubyte is an engineering firm that builds production-ready AI systems and tooling for US healthtech organizations. They provide AI Product Engineering, AI Enablement, and AI Modernization services—embedding forward-deployed engineers with clients to deliver safe, compliant, and maintainable AI in regulated settings. Incubyte develops its own products and tools (Anthara, an AI conduct/runtime layer for policy-compliant code generation, and Bee, an open-source Claude Code plugin) and focuses on payer tech, provider tech (EHR integration, HIPAA compliance), and behavioral health use cases, emphasizing spec-driven development, test-driven development, and continuous delivery.

📋 Description

• Take ownership of the website after handover and ensure it remains updated, functional, and aligned with marketing priorities. • Monitor website performance, traffic sources, form submissions, and basic conversion activity. • Ensure Google Analytics, Google Search Console, Google Tag Manager, website forms, and Google Workspace-related workflows are functioning correctly. • Maintain a simple tracker for website updates, issues, fixes, and improvement opportunities. • Coordinate with internal stakeholders or external specialists when website updates or fixes are required. • Own the execution of the SEO content calendar based on the predefined SEO strategy. • Manage the inbound marketing calendar across blogs, case studies, landing pages, service pages, LinkedIn posts, newsletters, and sales-support content. • Coordinate with founders, engineering teams, writers, designers, or freelancers to move content from brief to published asset. • Ensure SEO briefs, content buckets, keywords, publishing cadence, and review timelines are followed. • Work with engineering and internal subject matter experts to gather inputs for technical content when required. • Repurpose approved content into smaller assets for LinkedIn, email, website, or sales follow-ups. • Track published content, organic traffic, impressions, clicks, keyword movement, and other basic SEO performance indicators. • Execute Incubyte’s existing conference playbooks across pre-conference, during-conference, and post-conference stages. • Work from the existing conference master list, scoring framework, and participation plan covering speaking, exhibiting, sponsoring, or attending. • Coordinate conference-related assets such as landing pages, email/LinkedIn copy, one-pagers, decks, meeting lists, QR codes, and follow-up material. • Support founders and sales teams with pre-event preparation and post-event follow-up. • Track conference tasks, meetings, leads, follow-ups, and outcomes. • Prepare basic post-conference summaries covering activity, outcomes, learnings, and next steps. • Maintain partner and referral ecosystem trackers and keep relevant stakeholders updated on progress. • Support communication between Incubyte’s internal teams, referral contacts, and partner ecosystem teams. • Coordinate required partner inputs such as documentation, capability material, enablement requirements, listings, submissions, and co-marketing inputs. • Support referral conversations with relevant collateral such as one-pagers, service decks, intro blurbs, case studies, and follow-up content. • Ensure partner and referral activities are backed by clear positioning, proof points, and updated marketing assets. • Track open tasks, follow-ups, blockers, and next steps across partner and referral initiatives. • Create, update, and maintain basic sales and marketing collateral, including decks, one-pagers, case studies, proposal narratives, and follow-up assets. • Ensure all collateral is current, consistent, and aligned with Incubyte’s positioning and service offerings. • Support basic HubSpot or CRM hygiene for website leads, campaign tagging, contact updates, and lead source visibility. • Ensure website forms and inbound leads are captured and routed appropriately. • Maintain weekly and monthly reports across website, SEO, content, conferences, partnerships, referrals, and marketing execution. • Track activity status, blockers, outcomes, and next steps in shared trackers.

🎯 Requirements

• 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination. • Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments. • Strong project management and execution skills. • Experience managing content calendars, publishing workflows, and stakeholder follow-ups. • Working knowledge of SEO content execution and basic SEO performance tracking. • Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and website performance monitoring. • Ability to coordinate with founders, sales teams, engineering teams, writers, designers, freelancers, and external partners. • Strong written communication and content coordination skills. • Comfortable working with HubSpot or similar CRM tools at a basic operational level. • Strong ownership, follow-through, and ability to operate independently with predefined strategies and playbooks. • Good to Have • Experience executing B2B conference or event marketing playbooks. • Experience supporting partner ecosystem or referral-led GTM activities. • Experience working with technical teams to create or coordinate content. • Familiarity with Webflow, WordPress, or similar CMS platforms. • Experience creating or updating sales collateral. • Basic understanding of lifecycle stages, lead sources, and campaign reporting. • Experience in AI, cloud, data, product engineering, or software services marketing.

🏖️ Benefits

• Dedicated learning & development budget. • Sponsorship for conference talks. • Comprehensive medical & term insurance. • Employee-friendly leave policies. • Home Office fund.