Marketing Manager – Freelance

Job not on LinkedIn

🔥 1 minute ago

🇸🇦 Saudi Arabia – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Informa

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1998

💼 Consulting

📣 Marketing

🏨 Hospitality

Consulting • Marketing • Hospitality

Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.

📋 Description

• Design and deliver critical aspects of the marketing strategy for LEAP East • Plan, implement, manage, and optimise inbound and outbound marketing campaigns • Drive online traffic, leads, conversions, and strategic KPIs • Present regular updates on campaign results • Test and report on visitor and exhibitor digital behaviour and channel performance • Use Adobe Analytics, Google Analytics, and third-party platforms to identify issues and opportunities • Benchmark and set KPI targets for digital marketing campaigns • Work with supporting agencies on paid campaign strategy and setup • Measure and optimise paid marketing using vendor dashboards, Google Analytics, and marketing analytics reports • Identify evolving SEO practices and develop digital campaigns with internal stakeholders and external agencies • Develop organic search growth strategies across customer lifecycle stages and international markets • Collaborate with content marketing and blog contributors to create relevant content • Manage organic search performance based on click-through rates, traffic, and conversions • Design and implement testing and optimisation strategies, including A/B testing, landing pages, and CTAs • Work with line reports and the marketing team to deliver campaigns aligned with KPIs and event/divisional strategy • Line manage digital marketers and provide guidance, feedback, and inspiration • Produce timely campaign performance reports and recommend execution changes based on data insights • Identify trends, optimise spend and performance, and share insights with marketing and senior management • Plan campaigns for visitor attendance and exhibitor acquisition • Monitor implementation plans, deadlines, drop schedules, Gantt charts, time and action plans, content calendars, and budget trackers • Assist with marketing budgets and maintain digital budget trackers • Identify target universes and key segments • Develop personas, value propositions, and messaging for key product segments • Deliver timely, relevant communications through a full mix of digital channels and optimise each channel

🎯 Requirements

• Significant experience in a digital marketing role to manager level • Experience using Eloqua, Adobe Analytics and Adobe Target • Analytical and questioning mindset • Solid experience of A/B web and email testing • PPC and SEO experience • Excellent time management with ability to juggle multiple projects • Ability to work independently and with multiple stakeholders • Proven experience of hitting digital channel KPIs • Passion for digital marketing • Ability to communicate ideas clearly, effectively and persuasively • Database development and growth, including segmentation and personalisation • Deadline and target driven • Excellent verbal and written communication skills • Proven experience as Marketing Manager in events, advertising or agencies • Experience working on APAC market campaigns • Bachelor’s Degree or equivalent experience • Thorough understanding and experience of digital marketing, including PPC, SEO, online advertising, and direct marketing • Building relationships with partners and stakeholders • Significant exposure to design and print suppliers/agencies • Strong copywriting skills • Experience working in a pressurised environment • Proficiency in MS Office, including intermediate/advanced PowerPoint, Word and Excel • Technology savvy and able to quickly adopt and work with new technology solutions • Desirable: experience using marketing automation technology, preferably Eloqua • Desirable: experience working with CMS platforms; coding knowledge not required • Desirable: experience managing social media through scheduling platforms such as Sprout Social or Hootsuite • Desirable: experience with social media listening and sentiment analysis • Desirable: experience with marketing analytics and reporting platforms such as Google Analytics/Adobe • Desirable: formal business/marketing higher education qualification • Desirable: experience using Eloqua and/or Adobe Experience Manager

🏖️ Benefits

• Remote work option • Temporary freelance contract • Disability-friendly environment • Interview or selection process support and adjustments upon request • Personal development opportunities • Opportunities for new roles • Collaboration with a supportive leadership team