Principal Marketing Analyst

Job not on LinkedIn

🔥 40 minutes ago

🇵🇭 Philippines – Remote

💵 ₱0 - ₱300k / year

⏰ Full Time

🔴 Lead

📊 Marketing Analyst

Where this job comes from

Posted on iSupport Worldwide Careers's careers page, not through a job board

First seen by Remote Rocketship 40 minutes ago

Logo of iSupport Worldwide Careers

iSupport Worldwide Careers

501 - 1000 employees

🤝 B2B

👥 HR Tech

B2B • HR Tech

iSupport Worldwide Careers is an offshoring and recruitment service provider based in the Philippines. It helps companies—especially fast-growing small and medium enterprises—set up dedicated offshore teams without requiring clients to incorporate locally or directly employ staff, by acting as the administrative/employer-of-record platform. Services include talent sourcing and recruitment & staffing, contact center and back-office operations, IT outsourcing, training and learning & development, branded office suite setup, and tailored offshoring strategies focused on rapid setup and cost reduction (claims up to 70% savings). The firm emphasizes giving clients direct management of their dedicated offshore staff while handling administrative burdens.

📋 Description

• Lead end-to-end analytical projects by translating complex business questions into actionable insights and validated recommendations for senior stakeholders. • Define analytical methodologies, assumptions, reporting standards, and sources of truth for business-critical marketing decisions. • Design, develop, and govern marketing data models, semantic layers, KPI frameworks, channel mappings, and reporting classifications. • Establish and maintain quality assurance, validation, reconciliation, and accuracy standards across marketing analytics deliverables. • Review and certify the accuracy of marketing-related analyses, reports, dashboards, and insights produced by cross-functional teams. • Design and implement campaign measurement frameworks, incrementality testing, holdout testing, and year-over-year performance methodologies. • Build and maintain executive-level Power BI dashboards, reports, and semantic models focused on lead generation, conversion, retention, campaign effectiveness, and ROI. • Perform advanced analytics including audience segmentation, customer clustering, survey analysis, propensity modelling, and performance forecasting. • Present findings, insights, and recommendations directly to executive stakeholders and defend methodologies, assumptions, and conclusions. • Partner with marketing leaders on lifecycle marketing, customer re-engagement strategies, referral programme analysis, and digital funnel optimisation. • Support marketing analytics platform modernisation initiatives, including migration to Databricks lakehouse architecture and reporting transformation efforts. • Define marketing technology data collection requirements and ensure reliable attribution, engagement tracking, and performance measurement capabilities. • Maintain data governance, documentation, auditability, and reproducibility standards across analytical assets.

🎯 Requirements

• Bachelor's degree in a relevant discipline such as Analytics, Data Science, Statistics, Mathematics, Business Intelligence, Computer Science, or a related field. • Hands-on experience along with a strong marketing analytics background. • Minimum 7+ years of experience in analytics, business intelligence, or data analytics roles. • At least 3 years of dedicated marketing analytics experience supporting campaign measurement, attribution analysis, channel performance evaluation, and marketing spend optimisation. • Expert-level proficiency in SQL for complex querying, data modelling, data validation, and warehouse analytics. • Expert-level experience designing and building complete Power BI solutions, including semantic models, reporting layers, dashboards, and enterprise reporting structures. • Advanced expertise in DAX, including filter context, context transition, and scalable measure development. • Strong experience with marketing analytics methodologies, including attribution modelling, campaign measurement, incrementality testing, A/B testing, holdout testing, matchback analysis, and reporting governance. • Proficiency in Python or R for advanced analytics, automation, modelling, and data analysis; PySpark experience is an advantage. • Experience working with Databricks, Spark, or comparable cloud-based analytics platforms is highly preferred. • Hands-on experience with Google Analytics 4 (GA4) and HubSpot, including data integration, attribution analysis, and reporting. • Familiarity with Hightouch: MarTech platform. • Demonstrated ability to validate, review, and take full accountability for analyses and outputs generated using AI-assisted tools. • Strong verbal and written communication skills with the ability to communicate effectively with executive-level stakeholders. • Excellent analytical thinking, stakeholder management, problem-solving, and business partnering capabilities. • Ability to work independently, manage ambiguous requirements, and deliver high-quality outputs in a fast-paced environment. • Strong attention to detail, commitment to data accuracy, and dedication to maintaining governance and documentation standards.

🏖️ Benefits

• Free lunch meals, fruits, snacks, and beverages for employees assigned to onsite shifts. • Access to an onsite gym with a complimentary professional fitness instructor. • Weekly fitness activities and an annual fitness challenge with prizes of up to ₱70,000. • Weekly employee engagement activities with prizes of up to ₱3,000. • Free upskilling academy to support career growth and professional development. • State-of-the-art office facilities and modern workstations. • Access to employee amenities including sleeping quarters, game area, chat room, and shower rooms. • Fun, collaborative, and employee-focused work environment.

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