Head of Marketing

🔥 14 hours ago

🇧🇷 Brazil – Remote

⏳ Contract/Temporary

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iTalent PLUS

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

💳 Fintech

Recruitment • iGaming • Fintech

iTalent PLUS is a recruitment agency specializing in identifying and matching top talent in the iGaming industry, as well as sectors like Fintech and Software Development. They pride themselves on their deep industry expertise, efficient hiring processes, and their commitment to ensuring both client and candidate satisfaction. By acting as matchmakers, iTalent PLUS helps create lasting professional partnerships by aligning candidates' ambitions with suitable job opportunities.

📋 Description

• Develop, lead, and execute the overall marketing strategy for the Brazilian market • Take full responsibility for performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, social media, content, influencer marketing, partnerships, and offline campaigns • Oversee integrated marketing campaigns across digital and traditional channels • Drive player acquisition, engagement, retention, and reactivation • Lead brand development and positioning initiatives in Brazil • Identify, negotiate, and manage strategic sponsorship opportunities • Oversee paid media, SEO, PPC, programmatic advertising, and other acquisition channels • Develop and optimise affiliate marketing strategies and partner relationships • Collaborate with CRM and retention teams to maximise player engagement, loyalty, and lifetime value • Manage the overall marketing budget and measurable returns across channels • Establish and monitor KPIs including CPA, CAC, LTV, ROI, conversion rates, retention, and brand performance • Build, lead, and develop high-performing marketing teams • Collaborate with Commercial, Product, Operations, Finance, and Compliance teams • Monitor Brazilian iGaming market trends, competitors, consumer behaviour, and opportunities • Ensure compliance with Brazilian gambling regulations, advertising standards, and responsible gaming requirements • Report to senior management with strategic recommendations, performance analysis, and growth opportunities

🎯 Requirements

• Extensive experience in senior marketing leadership positions within the B2C iGaming industry, ideally with an online casino and/or sportsbook operator • Proven experience in the Brazilian B2C iGaming market is essential • Demonstrated ability to lead and manage the full marketing function, covering both performance-driven and brand-building activities • Strong expertise across performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, and digital acquisition • Proven experience developing and executing large-scale, multichannel marketing strategies • Experience negotiating and managing major sponsorship agreements, brand partnerships, and commercial collaborations • Strong understanding of the Brazilian iGaming landscape, including local consumer behaviour, competitive dynamics, and regulatory requirements • Demonstrated success in managing significant marketing budgets and delivering measurable business growth • Excellent analytical and commercial skills, with a strong understanding of marketing performance metrics and profitability • Proven leadership experience managing multidisciplinary marketing teams and external partners • Ability to combine strategic leadership with a hands-on, results-oriented approach • Excellent communication, negotiation, and stakeholder management skills • Fluent English & Portuguese is mandatory