Marketing Manager

🔥 14 hours ago

🇦🇺 Australia – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Keypath Education

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Keypath Education is a global educational technology company that partners with universities to design, market, and deliver career-focused online higher-education programs. It operates an end-to-end technology and data platform (KeypathEDGE) to power program selection, predictive analytics, learning design, student recruitment, and student experience — including clinical and field placement management — serving university partners across the US and Asia-Pacific with particular emphasis on scaling healthcare programs.

📋 Description

• Own the marketing strategy and performance for a portfolio of online degree programs • Ensure lead, application and enrolment targets are achieved • Develop understanding of programs, target audiences, market trends and competitive landscape • Plan, execute and optimise integrated marketing campaigns across paid, owned and earned channels • Brief and collaborate with media, content, design, SEO, events and communications teams • Monitor and analyse funnel performance to improve conversion rates and student outcomes • Partner with admissions, student success and university stakeholders to identify opportunities and remove barriers across the student journey • Manage marketing budgets, forecasts and performance reporting • Identify risks and growth opportunities • Champion testing, learning and best-practice marketing approaches • Build trusted relationships with university partners and internal stakeholders

🎯 Requirements

• 5+ years' experience in marketing, including experience in a marketing management role • Strong experience in product marketing, performance marketing or full-funnel campaign management • Proven track record of driving growth and commercial outcomes across complex customer or student journeys • Experience using marketing and analytics platforms such as Google Analytics, CRM systems and reporting dashboards • Exceptional stakeholder management skills • Strong project management, communication and presentation skills • Data-driven mindset with a passion for testing, optimisation and continuous improvement • Tertiary qualification in Marketing, Business, Communications or a related field • Must reside in Australia with full working rights • Preferred applicants may be required to complete a police check and other pre-employment checks

🏖️ Benefits

• Flexible “Work Anywhere” model (remote, hybrid or office) • Strong career development opportunities • Professional development support, including access to certifications and training programmes • Employee Assistance Program and wellbeing initiatives • Access to LinkedIn Learning and career development programs • IT Equipment provided for your success • Inclusive hiring experience • Great Place to Work certification/culture

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