Marketing and Communications Specialist — Expatriate Profile

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🕒 March 24

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Kincy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

🏢 Enterprise

🔒 Cybersecurity

🤝 B2B

Enterprise • Cybersecurity • B2B

Kincy is an IT services and consulting firm with more than 20 years of experience helping SMEs, startups and mid-sized companies manage and run their information systems. Based in Paris, Marseille and Papeete with about 65 employees, Kincy offers SI governance and IT steering, IT operations and maintenance, and project management and integration, complemented by cybersecurity and continuous-improvement (Kaizen) services. The company provides outsourced IT functions and technical support to clients with or without internal IT teams.

📋 Description

• Align the company’s offerings with market expectations (competitive intelligence, IT trends, updating sales arguments) • Develop our digital visibility: SEO, content, website, social media • Generate leads through value-added content, multichannel campaigns and effective prospect database nurturing • Retain clients through regular communications and a nurturing program • Manage the partner network (vendors, manufacturers, distributors) through joint initiatives (webinars, events, co-marketing) • Strengthen brand awareness and image among SMEs and mid-sized companies • Create and optimize dedicated pages for offers and services on the website • Coordinate or produce content (articles, white papers, pillar pages, customer case studies) • Define the LinkedIn editorial calendar (company account + support for executives/experts) • Create and publish regular posts (news, case studies, offers, market insights) • Animate the community (responses, interactions, network growth) • Create and send a regular newsletter (news, offers, IT watch points, customer cases) • Ensure brand consistency across all channels • Formalize and update integration, managed services, cybersecurity, cloud offers, etc. across different formats (PowerPoint, white papers, etc.)

🎯 Requirements

• Bachelor’s or Master’s degree in Marketing, Communications or Digital • 3 to 5 years minimum experience in a similar role, ideally in the B2B IT sector • Excellent command of digital marketing (SEO, social media, inbound marketing) • Strong proficiency in social networks (LinkedIn) & community management • Solid understanding of the IT ecosystem / managed services / cybersecurity / cloud • Ability to write clear, technical and value-oriented content • Familiarity with tools: CMS (WordPress preferred), CRM / automation tools (HubSpot, Brevo, Pipedrive…), analytics tools (GA4, Search Console), design tools (Canva, Adobe) • Autonomy, organizational skills and the ability to manage multiple projects in parallel • Proactive, creative and detail-oriented • Excellent written and verbal communication skills • Results-oriented with analytical mindset • Ability to work with technical and sales teams

🏖️ Benefits

• Freelance working conditions • Remote work