PPC Specialist

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🕒 November 27, 2025

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KonnectHub

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

🤝 B2B

Recruitment • B2B

KonnectHub is a remote staffing and virtual assistant company that connects businesses with top-tier virtual staff for administrative, customer service, bookkeeping, IT/web development, digital marketing and other back-office roles. The company offers tailored remote teams, managed onboarding, HR and IT support, flexible pricing and a cost-calculator to help businesses scale more efficiently and reduce hiring overhead. KonnectHub targets startups and growing enterprises seeking scalable, cost-effective outsourced talent.

📋 Description

• Define campaign goals, KPIs, targeting, budget allocations, and bidding strategies • Perform thorough keyword research, competitive analysis, audience segmentation, and bidding landscape assessment • Stay current on paid media trends, platform updates (Google, Microsoft, Meta, etc.), and industry best practices • Build, launch, and manage PPC campaigns across search, display, shopping, retargeting, and other paid channels • Structure campaigns, ad groups, ads, extensions, and audiences for optimal performance • Write compelling ad copy, experiment with ad variants, and implement relevant extensions • Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, impressions, conversions) • Perform ongoing tests (A/B tests in ad copy, landing pages, bidding strategies) and iterate based on data • Adjust bids, budgets, and targeting to maximize efficiency and scale success • Pause or reallocate underperforming assets, scale winning ones • Collaborate with content, design, and web dev teams to optimize landing pages for conversion • Provide recommendations for layout, messaging, forms, and user flows • Track and analyze user behavior (via heatmaps, analytics) to support improvements • Implement and maintain proper tracking (UTM, conversion tracking, pixels, Google Analytics, etc.) • Analyze campaign vs. business-level data to derive insights (attribution, funnel drop-offs, ROI) • Prepare weekly, monthly, and quarterly performance reports with actionable recommendations • Present findings and optimization plans to stakeholders • Manage media budgets, ensure spend pacing and adherence to budgets • Forecast traffic, leads, conversions, and ROI based on historical performance and market trends • Identify new opportunities to scale performance while staying within budget constraints • Share learnings that can be leveraged across channels • Support broader digital marketing initiatives when needed • Test new platforms, ad formats, features, and audience types • Attend trainings, webinars, and stay updated with platform changes • Recommend new tools or tech to improve PPC workflows.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience) • 3 + years of hands-on experience managing PPC / paid media campaigns • Strong working knowledge of Google Ads (search, display, remarketing) • Experience using Google Analytics, tag managers, conversion tracking • Proficiency with Excel / Google Sheets (pivot tables, formulas, data manipulation) • Analytical mindset with ability to interpret data, detect trends, and make data-driven decisions • Excellent written communication and ad-copywriting skills • Familiarity with landing page optimization, A/B testing, and CRO concepts • Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines.

🏖️ Benefits

• 100% remote – work from anywhere. • An inclusive and supportive work environment. • Competitive salary. • Opportunities for career growth and professional development. • Supportive and collaborative team environment.