Senior Software Engineer, Web Analytics

🕒 July 28

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

💻 Frontend Engineer / Web Developer

👻 Ghost score 31%

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Logo of LeadVenture™

LeadVenture™

1001 - 5000 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

LeadVenture™ is a company that provides a range of technology platforms and digital tools designed to enhance the success of dealerships. Their services cater to over 40,000 dealers in industries such as powersports, marine, RV, trailer, outdoor power equipment, agriculture, heavy equipment, heavy truck, tire, service, and non-franchise auto dealerships. LeadVenture offers solutions including customizable websites, inventory and lead management, and automated email marketing to drive sales. Additionally, they connect OEMs with dealers to enhance brand presence and facilitate seamless transactions. Their mission focuses on fueling dealer growth through advanced digital tools and integrations.

📋 Description

• Build and maintain a state-of-the-art digital analytics program across multiple web platforms and thousands of sites • Provide digital analytics insights to understand customer journeys and optimize websites for customer success • Oversee data collection with LeadVenture digital intelligence systems • Steward data transformation and third-party integration with a Tag Management System • Work with the Analytics Team Lead, Product Owner, data lake engineers, and stakeholders across Marketing, Operations, Sales, and IT • Participate actively on a full-time remote agile team • Serve as the subject matter expert for tracking and analytics tooling • Design, build, test, monitor, and provide quality assurance for the web data layer and web tags/pixels • Collaborate with web developers, data engineers, and IT on tracking implementation, data collection, and multichannel data integration • Analyze business requirements and educate stakeholders on digital analytics • Map core and enterprise tracking to third-party agencies • Troubleshoot missing or misconfigured tagging for reporting and analysis • Maintain the Tag Management platform, releases, and enhancements supporting business processes and goals • Guide the development team to build according to the designed architecture • Build relationships with directors, internal leadership, and external customers to ensure system architecture meets expectations

🎯 Requirements

• 4+ years of JavaScript, HTML, and CSS experience with websites and SPAs • 3+ years of experience with digital analytics and tool administration systems such as Google Analytics and Piwik • 3+ years of experience using a Tag Management Platform such as Google Tag Manager, Adobe DTM, or Tealium • Understanding of data layer concepts, data modeling and governance, digital analytics implementation, and event handling via the DOM event model • Experience with jQuery, Regular Expressions, and HTML/CSS selectors • Excellent browser debugging skills and experience with debugging tools for websites and SPAs • Basic familiarity with SEO, SEM, and Email Marketing • Strong data interpretation and communication skills; ability to summarize and present complex findings clearly to technical and management audiences • Creative thinking and problem-solving abilities • Initiative and ability to work with little oversight • Highly organized and detail-oriented • Ability to manage time, priorities, and multiple deadlines in a fast-paced environment • Familiarity with JS frameworks • Knowledge of Software Development Life Cycle (SDLC), such as Agile • Familiarity with ETL and data modeling in an AWS Data Lake environment preferred • Familiarity with data visualization and BI tools including Power BI, Tableau, or Amazon QuickSight • Ability to work effectively in onsite, remote, or hybrid environments using video conferencing and collaboration tools • Professional on-camera presence and proactive communication practices

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