Senior Klaviyo CRM Manager – Data & AI Automation

🔥 5 minutes ago

🇩🇪 Germany – Remote

💵 €60k - €80k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

👻 Ghost score 0%

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Lyto Brands Group GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

🛍️ eCommerce

🛒 Retail

Marketing • eCommerce • Retail

Lyto Brands Group GmbH is a creative company specializing in developing D2C e-commerce brands for personalized products. Founded in 2020, Lyto focuses on creating unique experiences and memories for customers through tailored offerings that cater to specific target groups, such as personalized gifts for families and children. The team consists of marketers and developers dedicated to making homes special and individual by providing expertly designed products that delight customers, promoting a combination of creativity and commerce in the world of e-commerce.

📋 Description

• Develop core customer metrics such as repurchase rate and customer lifetime value • Own CRM performance across three brands and five countries end to end • Build granular, multi-dimensional segmentation using RFM, product affinity, and lifecycle stage • Design and run A/B tests with clear hypotheses and proper sample sizes • Make decisions based on revenue per recipient • Use Claude as the default tool for copy, creative briefing, and campaign production • Automate reporting and recurring CRM processes using tools such as Klaviyo MCP and n8n • Build toward a fully automated state where flows and automation replace manually built and sent campaigns

🎯 Requirements

• Multi year B2C e-commerce background, ideally in an international setting • Deep, advanced Klaviyo experience, including flows with custom actions and API calls • Already using Klaviyo MCP or genuinely eager to work this way • Very strong analytical mindset, thinking in segmentation logic and test hypotheses • Comfortable in Klaviyo's templating language (HTML+Liquid) • Basic scripting (Python/JS) for data exports and automation is nice to have • Experience with SMS as a channel is nice to have • Experience with WhatsApp as a channel is nice to have

🏖️ Benefits

• Permanent employment (Unbefristeter Arbeitsvertrag) • Deutschland-Ticket • €250 shopping budget in our own shops • Urban Sports Club M • Lyto Athletics Club activities • Team trips together (Mallorca, Belgium, Portugal) • Company merchandise • Individual coaching tailored to your goals, including leadership and specialist coaching • Weekly trophy for living company values • Celebrating anniversaries and birthdays together • Monthly after-work drinks

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