Senior CRM Manager

🔥 5 hours ago

🇰🇪 Kenya – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

M-KOPA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

📦 Logistics

💳 Fintech

Healthcare • Logistics • Fintech

M-KOPA is a fintech platform founded in 2011 that provides digital financial services to underbanked consumers across Africa, including Kenya, Uganda, Nigeria, and Ghana. The company leverages data and IoT technology to enable digital micropayments, facilitating access to essential products and services such as smartphones, electric motorcycles, solar power systems, digital loans, and health insurance. With over $1 billion in credit extended to 3 million customers, M-KOPA is dedicated to making financing accessible for everyday essentials.

📋 Description

• Own two core growth pods during the first year • Own reactivation and upgrade campaigns for Repeat Phones in CleverTap • Transition into Digital Lending and learn cash-loan growth end to end • Take primary responsibility for Digital Lending for a defined period • Move into the Lifecycle pod full-time in the second half of next year • Report to the Lifecycle CRM Lead upon joining Lifecycle • Build and run multi-channel campaigns across SMS, WhatsApp, push, and in-app messaging • Track funnel performance and identify drop-off points • Run structured experiments involving creative, audience, incentive, or timing • Document successful approaches as reusable playbooks • Maintain clean data quality and campaign tracking • Influence reactivation rate, upgrade conversion, unit economics, loan disbursement, loan volume, approval quality, ROI, and payback period

🎯 Requirements

• 5+ years in growth, performance, or lifecycle marketing • Ideally experience in fintech, telco, or e-commerce • Real ownership over campaign or pod outcomes • Hands-on fluency in CRM platforms such as CleverTap, Braze, or similar • Comfortable reading funnels or cohorts • Ability to make strategic decisions about campaign and pod priorities • Appetite for pod leadership • Ability to work across two pods and transition into a third • Strong presence to build trust with senior leads across two pods

🏖️ Benefits

• Professional development programmes and coaching partnerships • Family-friendly policies • Flexible working arrangements • Well-being support • Career growth opportunities • On-the-job training • Equal opportunity and affirmative action employer • Pre-employment background checks