Head of Growth, E-Commerce

Job not on LinkedIn

🔥 3 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 23%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MANIKO Nails GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛒 Retail

Beauty • Retail

MANIKO Nails GmbH is a company that specializes in innovative nail care solutions, offering an easy and professional manicure experience for customers at home. Their products include UV gel strips that are easily applied and designed to last up to three weeks without chipping, providing a quality comparable to that of a nail salon. MANIKO Nails are vegan, free from harmful chemicals, and suitable for various nail shapes and sizes. In addition, they offer a range of colors, accessories like UV lamps and remover pens, and exclusive loyalty programs for customers. The company's products are available both online and in select German drugstores like DM and Budni.

📋 Description

• Own the growth of Maniko’s D2C business in Germany, from new customer acquisition through the online store to customer retention • Lead Acquisition Marketing, CRM & Retention, and Shop & Conversion, bringing them together into a scalable growth system • Manage two to three direct reports and report to the management team • Develop and own the cross-channel growth strategy for new and existing customers • Own D2C revenue, contribution margin, new customers, CAC, blended ROAS, average order value, repeat purchase rate, and CLV • Allocate budgets based on economic contribution and produce reliable forecasts • Own the performance marketing strategy across Meta, TikTok, Google, and Pinterest • Manage the paid performance team and media agency • Own the CRM and retention strategy across the customer journey • Own the shop roadmap and conversion across landing pages, product pages, offer logic, and checkout • Drive CRO initiatives and A/B testing • Establish a test-and-learn program and provide weekly growth reporting • Lead and develop the teams across Acquisition, CRM & Retention, and Shop & Conversion • Collaborate with the Brand & Content and Influencer teams

🎯 Requirements

• Several years of experience in Growth, Performance Marketing, or E-Commerce, including multiple years in a leadership role • Ideally, experience at a D2C beauty brand; alternatively, experience in supplements, health, or consumer goods • Proven track record of scaling a D2C business profitably • Demonstrated KPI experience with revenue, contribution margin, CAC, conversion rate, and LTV • Hands-on experience in Acquisition, CRM & Retention, and Shop & Conversion • Experience with unit economics and managing new and existing customers • Experience leading multiple teams and agencies • Proficiency with Shopify, Klaviyo, GA4, and attribution and tracking setups • Targeted use of AI tools and automation • Excellent German and English skills • Ability to make independent decisions, take ownership, and be willing to roll up your sleeves and get hands-on • Ideally, experience in brand building and performance marketing, including retail touchpoints • Ideally, experience building a growth organization with clear KPI targets • Ideally, start-up or scale-up experience

🏖️ Benefits

• 100% remote within Germany, with an optional office in Berlin • Flexible working hours • Deutschlandticket • Urban Sports Club membership • High level of ownership and room to shape the business • Workation opportunities • Personal and professional growth opportunities • Annual professional development budget • Regular team events in Berlin • Complete home-office equipment • Flat hierarchies, fast decision-making, and genuine teamwork

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