Paid Ads Specialist, Meta, TikTok Shop, E-Commerce

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Marco

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Marco is a recruitment and talent-as-a-service company that sources elite global remote professionals, amplifies their skills through proprietary AI training and expert-led courses, and embeds them as full-time members of client teams at significantly lower cost. The company runs a multi-stage screening process with rigorous skills, language, and personality assessments, offers role-specific onboarding and an AI bootcamp, and provides a 6-month guarantee on hires. Marco primarily serves businesses seeking to hire trained remote talent across marketing, engineering, operations, and support roles.

📋 Description

• Manage, optimize, and scale Meta ad campaigns (budgets, bids, audiences, placements) • Lead the strategy, setup, and execution of TikTok Shop. Test and scale content, creator partnerships, and ad campaigns to drive sales and brand presence on the platform. • Own ROAS, CPA, and spend efficiency across the account • Rapidly test campaign structures, offers, and audiences • Expand into new channels (TikTok shop, Google) as performance justifies • Run a structured creative testing program—brief, launch, analyze, and iterate on new angles, hooks, and formats • Partner with the founders on creative direction, offers, and promotions • Build a repeatable pipeline of winning ads • Build and A/B test dedicated landing pages to move beyond product-page-only traffic • Optimize the Shopify store for conversion—PDPs, bundles, offers, reviews, and checkout flow • Improve AOV and conversion rate alongside ad performance • Own tracking and attribution (Meta Pixel, CAPI, GA4) so every dollar is measurable • Report weekly on ROAS, CPA, AOV, and testing results with clear recommendations • Translate data into action every week

🎯 Requirements

• 4+ years running Meta and TikTok shop ads for e-commerce/DTC brands with real budget ownership • Proven record of profitable ROAS and scaling ad spend • Hands-on Shopify experience and landing page builders (Replo, Shogun, GemPages, or similar) • Strong CRO and A/B testing fundamentals • Experience with consumables, CPG, or lifestyle brands preferred • Familiarity with attribution tools (Triple Whale, Northbeam), Klaviyo, and AI creative tools a plus • You live in Meta & TikTok Ads Manager and have a proven track record of scaling DTC ad accounts profitably • You test, measure, and iterate without hand-holding • You understand the full funnel: ad, landing page, and checkout are one system to you • You are analytical, organized, and self-directed • You are fluent in English with clear verbal and written communication • You thrive in early-stage, founder-led environments and know how to do more with less.

🏖️ Benefits

• Supportive leadership team and growth-oriented culture