Head of Performance Marketing – High-Ticket Coaching

Job not on LinkedIn

🔥 0 minutes ago

🌐 Sweden, Denmark, +4 more countries – Remote

🇸🇪 Sweden – Remote 🇩🇰 Denmark – Remote 🇩🇪 Germany – Remote 🇵🇱 Poland – Remote 🇵🇹 Portugal – Remote 🇳🇱 Netherlands – Remote

⏳ Contract/Temporary

🔴 Lead

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Empower Life Collective

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

👥 B2C

🌍 Social Impact

B2C • Coaching • Social Impact

Empower Life Collective is dedicated to helping men save their marriages by offering specialized coaching programs that address relationship challenges. With a focus on understanding the emotional and communicative needs of their partners, the collective guides husbands through strategies to strengthen their marriages, even in situations where divorce appears imminent. Their approach emphasizes the importance of emotional connection and trust, aiming to foster a loving and supportive family environment.

📋 Description

• Take full ownership of paid client acquisition and run a marketing turnaround for an eight-figure men's coaching company • Direct paid media strategy, account structure, testing methodology, and external media-buying partner execution • Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing • Own growth economics, including monthly forecasts across revenue, calls, qualified-call cost, spend, and creative volume • Direct creative and messaging using sales-call and customer language to develop hooks, angles, ads, VSL copy, and direct-response copy • Own avatar architecture, ad hypotheses, VSL improvements, creative volume and diversity targets, and final quality control • Manage compliance guides, final-review gates, multi-account testing, platform-policy monitoring, and restriction playbooks • Own conversion-event architecture, platform event quality, pixel-conditioning strategy, attribution, tracking, and a canonical weekly funnel scoreboard • Lead funnel and CRO testing from opt-in through sale, including VSL, applications, booking, confirmation pages, and funnel-architecture variants • Own email performance, sequences, broadcasts, and the feedback loop between email and paid media • Lead the existing marketing team, raise standards, conduct performance reviews, make hiring decisions, define processes, and improve creative-production throughput and quality • Analyze competitor ads and VSLs and develop specific strategies to compete more effectively • Operate AI-first using Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems building • Report to the CEO and work closely with the founder

🎯 Requirements

• Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable • Deep high-ticket call-funnel experience – optimizing to booked calls and sales, not to leads • Expert Meta media buying with real Andromeda-era fluency – creative-as-targeting, concept-level testing, pixel conditioning • Familiarity with what experts like Jeremy Haynes teach, and ability to teach it back to the team • Proven creative and hook direction, with receipts (ads directed and the numbers behind them) • Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard • Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount • Compliance-sensitive vertical experience: operated where an account can die overnight • Google Ads at expert level (strong working competence is preferred) [nice to have] • Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts to test for a marriage offer [nice to have] • Hyros, GoHighLevel, ClickFunnels fluency; split-testing tooling that tracks from opt-in to sale, such as Convert.com [nice to have] • Entrepreneurial or intrapreneurial background [nice to have]

🏖️ Benefits

• Fully remote position • Full-time designation stated in benefits • Core hours in the European or Dubai time zone • Annual performance bonus of up to 10% of your fee, tied to targets fully within your control • Path to CMO • Profit-share tied to business growth