Senior Social Media Strategist

🔥 1 hour ago

🇦🇺 Australia – Remote

⏳ Contract/Temporary

🟠 Senior

💕 Social Media Manager

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MASH

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎯 Recruiter

💼 Consulting

🤝 B2B

💰 $2M Seed Round on 2023-05

Recruitment • Consulting • B2B

MASH is a company that builds and runs embedded, in-house teams for ambitious brands. Since 2017 they design team models, operating systems and workflows, then place and embed specialist talent (MASHERS) inside client organisations to lead marketing operations, creator and content operations, events, creative, social and related functions. They operate as a strategic operating partner, layering in AI, automation and existing technology, providing ongoing oversight, development and optimisation of the teams and systems.

📋 Description

• Review the existing social strategy, brand positioning, current content and relevant discussion materials • Understand the brand’s business objectives, audiences and current challenges through client onboarding • Bring current thinking on platform algorithms, consumer behaviour, cultural trends and category best practice • Assess competitor and category activity to inform stronger strategic choices • Define the role organic social should play within the wider communications ecosystem and consumer journey • Define objectives, audience priorities and key community segments • Develop content pillars, strategic themes, tone of voice and community principles • Recommend the balance of planned, reactive and culturally responsive content • Define priority content formats and publishing cadence • Identify opportunities across creators, user-generated content and community participation • Recommend the organic role of YouTube and Reddit alongside the Meta-first strategy • Consider platform contributions to search and AI discoverability • Build a measurement framework with practical KPIs and definitions of success • Translate the strategy into prioritised recommendations for the Community Manager • Develop an 8–10 page strategy/playbook and one-page executive summary • Recommend a 12-month implementation roadmap • Present the strategy clearly and incorporate feedback through a structured review process

🎯 Requirements

• 8+ years of experience in social strategy, content planning, brand communications or a closely related discipline • Experience developing practical social strategies for consumer, beverage, FMCG, lifestyle or culturally relevant brands • Deep understanding of Meta, including Facebook, Instagram, Reels and Stories, and how evolving platform behaviour influences organic performance • Working understanding of YouTube and Reddit across community, discovery and content strategy • Understanding of how creators, UGC and community participation can strengthen a brand’s organic ecosystem • Ability to connect platform behaviour and cultural insight to a brand and commercial objective • Ability to simplify large amounts of insight into clear, useful recommendations • Ability to work independently and keep a short strategic sprint moving without unnecessary process • Strong understanding of Australian culture and social behaviour highly desirable • Experience working with alcohol brands and responsible marketing requirements valuable • Must be eligible to legally work in Australia; MASH is not in a position to sponsor work visas

🏖️ Benefits

• Freelance / 1–3 month contract engagement

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