Senior Manager – Go-to-Market, Client Growth

Job not on LinkedIn

🔥 0 minutes ago

🇵🇰 Pakistan – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mashreq

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Develop go-to-market strategies aligned with Corporate Banking business priorities and commercial objectives • Lead go-to-market planning for priority propositions, products and client segments, defining target audiences, value propositions, messaging, activation approach and success measures • Design targeted programmes supporting monetisation, relationship deepening, cross-sell and product adoption • Establish and manage the corporate banking go-to-market framework across priority markets • Identify priority client segments, behavioural signals and commercial opportunities with Analytics and business teams • Develop client segmentation and personas to improve targeting and campaign effectiveness • Translate complex banking products and capabilities into differentiated client propositions and messaging • Provide client and market insight on trends, competitor activity and evolving needs • Develop client-facing and sales-enablement assets, including propositions, pitch materials, case studies, thought leadership and digital content • Coordinate integrated campaign delivery across Marketing, Product, Sales, CX, and external partners • Establish KPIs, monitor effectiveness and ROI, and optimise programmes based on performance • Lead and develop the team, setting priorities, performance expectations and quality standards • Build relationships with senior stakeholders and external partners • Manage allocated marketing resources and budgets in line with business priorities and governance • Own recommendations on go-to-market strategy, audience prioritisation, campaign design and marketing investment

🎯 Requirements

• 10+ years' experience in B2B, commercial, strategic or go-to-market marketing, preferably within banking, financial services, payments or another complex B2B environment • Demonstrated experience developing go-to-market strategies and translating business objectives into measurable marketing programmes • Strong understanding of B2B client development, relationship deepening, cross-sell and product adoption • Experience using client, market and business data to identify segments and commercial opportunities • Strong commercial orientation with the ability to connect marketing activity and investment to business outcomes • Ability to translate complex products and capabilities into differentiated propositions and compelling client narratives • Strong stakeholder management skills with experience working across Product, Sales, Analytics and Marketing functions • Demonstrated experience leading teams and managing agencies or external partners • Strong strategic communication and presentation skills • Ability to operate independently and effectively within a fast-paced, matrixed and multi-market organisation • Strong ability to gather input and drive execution from various cross-functional teams • Ability to balance work approach in a complex and fast-paced environment • Ability to identify a problem, challenge the status quo, ideate on a solution and drive execution