Senior Marketing Analyst

🔥 27 minutes ago

🇬🇪 Georgia – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MEDvidi

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🏥 Healthcare

⚕️ Healthcare Insurance

💰 $2.8M Seed Round on 2022-09

Healthcare • Healthcare Insurance • Mental Health

MEDvidi is an online mental health treatment center aiming to make professional care accessible and affordable for everyone. The healthcare experts at MEDvidi provide personalized treatment plans for a variety of mental health conditions, including ADHD, anxiety, depression, insomnia, and OCD. With services that include initial assessments, ongoing support, and medication management through virtual consultations, MEDvidi seeks to enhance mental wellness with compassionate care tailored to individual needs.

📋 Description

• Analyze the performance of paid and organic marketing channels and individual campaigns • Own and improve web analytics tracking, including event tracking, conversion tracking, and data collection across marketing channels • Work with Google Analytics 4, Google Tag Manager, and Data Layer to ensure accurate and reliable marketing data • Monitor marketing attribution, investigate data discrepancies, and resolve measurement gaps with engineering teams • Support implementation and optimization of server-side tracking while considering healthcare data privacy and compliance requirements • Forecast marketing efficiency and optimize paid marketing spend across channels, campaigns, and markets, considering provider availability and capacity • Build and maintain dashboards monitoring acquisition performance, conversion funnels, CAC, ROAS, and LTV • Plan, launch, monitor, and analyze A/B experiments to improve conversion and marketing efficiency

🎯 Requirements

• 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, with a strong focus on digital marketing performance • Recent hands-on experience with web analytics implementation, including Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, and conversion tracking • Practical understanding of Data Layer, marketing attribution, and client-side vs. server-side tracking • Experience analyzing paid acquisition performance, website conversion funnels, and CAC, ROAS, and LTV • Ability to independently investigate tracking issues, identify data discrepancies, and work with developers to implement solutions • Structured approach to problem-solving • Strong proficiency in SQL and Python, with an understanding of ETL processes • Experience with event-based analytics platforms such as GA4, Amplitude, PostHog, Mixpanel, or similar tools • Strong experience with BI tools and building useful dashboards • Solid knowledge of statistics and probability, with the ability to apply them to business questions and experiments • Transparent communication and an evidence-based approach to decision-making • Fluent Russian; English level B2 or higher • Proficiency in using LLMs in daily work, with the ability to critically evaluate their output • Ability to work CET/CEST overlapping hours • Comfortable working under a long-term B2B contractor model using personal equipment • Experience working with Airflow and dbt would be a plus • Hands-on experience with server-side Google Tag Manager or server-side conversion tracking would be a plus • Experience with JavaScript and implementing web analytics tracking would be a plus • Experience with marketing analytics in regulated industries, such as healthcare or fintech, would be a plus • Experience with demand forecasting, capacity planning, or marketplace analytics would be a plus

🏖️ Benefits

• Competitive compensation and clear growth opportunities • Health insurance after the probation period • Sports & wellness compensation • Career growth • Personalized English lessons via Preply • 19 working days of vacation per year • 3 additional wellness days • Paid sick leave for the first 5 working days • Thoughtful gifts for important life events • Fully remote, long-term B2B collaboration