MindSquare Technologies (India) Private Limited
201 - 500 employees
Founded 2012
Information Technology • IT Security • Healthcare
MindSquare Technologies (India) Private Limited is an IT services company focused on providing exceptional infrastructure management, IT security management, and IT consulting services. Unlike typical outsourcing firms, MindSquare is driven by a team of passionate professionals dedicated to innovative solutions that aim to revolutionize the industry and improve client experiences. Their long-term goal is to enhance various sectors through distinct and impactful IT services.
Senior Content Strategist
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🔥 0 minutes ago
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MindSquare Technologies (India) Private Limited
201 - 500 employees
Founded 2012
Information Technology • IT Security • Healthcare
MindSquare Technologies (India) Private Limited is an IT services company focused on providing exceptional infrastructure management, IT security management, and IT consulting services. Unlike typical outsourcing firms, MindSquare is driven by a team of passionate professionals dedicated to innovative solutions that aim to revolutionize the industry and improve client experiences. Their long-term goal is to enhance various sectors through distinct and impactful IT services.
📋 Description
• Develop and own the global content strategy for the RDX Sports website. • Build content frameworks aligned with business objectives, customer journeys, and brand positioning. • Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion. • Identify content gaps, opportunities, and priorities using data-driven insights. • Define editorial standards, governance, and best practices across all digital channels. • Optimize website content architecture to improve user experience and conversion rates. • Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling. • Collaborate with UX, Product, and Ecommerce teams to improve customer journeys. • Partner with SEO specialists to create long-term organic growth strategies. • Ensure content aligns with evolving search engine algorithms and user intent. • Strengthen the RDX Sports brand voice across all digital touchpoints. • Mentor internal content writers and SEO teams through strategic guidance.
🎯 Requirements
• 8–12+ years of experience in Content Strategy, Digital Content, or Ecommerce Marketing. • Proven experience developing content strategies for global ecommerce or D2C brands. • Strong understanding of SEO, UX writing, customer journey mapping, and content architecture. • Experience managing enterprise-level content ecosystems. • Deep knowledge of ecommerce platforms and digital customer behavior. • Experience working with distributed or global teams. • Strong analytical mindset with expertise in content performance measurement. • Excellent stakeholder management and presentation skills.
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