Direct Response Copywriter

🔥 21 hours ago

🇵🇰 Pakistan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mint Source

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

💼 Consulting

🎯 Recruiter

🤝 B2B

Consulting • Recruitment • B2B

Mint Source is a recruitment firm that helps companies remove hiring bottlenecks by sourcing and placing remote talent quickly and reliably. The company emphasizes speed and value—claiming to have helped 40+ teams, filled 150+ roles in under 14 days with 83% retention—offering flat fees, no recruiter overhead, and a risk-reduced model that places a first hire before charging. Mint Source focuses on employer-facing hiring services and remote talent placement.

📋 Description

• Write pattern-interrupting headlines for static ads across multiple DTC and e-commerce brands • Produce multiple headline variations on a single angle with distinct voices and structures • Research customer insights across reviews, Reddit, competitor ads, and real customer language • Use the Meta Ad Library to reverse-engineer competitor creative and identify emerging patterns • Turn research into briefs covering angles, headlines, and visual direction for the in-house design team • Analyze live-ad performance data to identify winning, fatiguing, and missing creative angles • Develop new angles and formats based on performance data • Grow into research-backed personas, messaging strategies, and creative forecasts • Use Claude, ChatGPT, and similar AI tools for research, persona building, and workflow acceleration • Work within a copy-first creative strategy team while the full creative team executes briefs • Focus on copy and strategy without direct client communication • Meet KPIs for winning ads, copy and brief quality, creative variety, speed of iteration, and 30/60/90-day ramp-up

🎯 Requirements

• Proven direct response copywriting experience in DTC/e-commerce • Experience with long-form VSLs, sales emails, sales pages, ad scripts, or static ad copy • Understanding of avatars, awareness levels, audience sophistication, and conversion-focused copy • Repeatable end-to-end research methodology using real customer language, reviews, and competitor ads • Ability to write clear, scroll-stopping copy with multiple distinct variations on one angle • Ability to articulate why an angle will work before testing • Excellent written and spoken English • Portfolio or work samples demonstrating strong copy and research-driven thinking • Fluency with AI tools such as Claude and ChatGPT • Ability to manage multiple accounts simultaneously in a fast-paced, high-volume creative environment • Experience building personas, messaging strategies, or creative briefs is a plus • Hands-on Meta Ads Manager performance analysis and accountability to acquisition KPIs is a plus

🏖️ Benefits

• Fully remote setup • Constant creative workshops • Deep AI integration • Clear path into creative strategy • Clear KPIs and structured feedback loops • Back-office support from Mint Source for payroll, onboarding, and HR • Competitive compensation discussed individually based on experience