Performance Marketing Specialist – Media Buyer

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Mira Developments

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2023

🏠 Real Estate

👥 B2C

🤝 B2B

Real Estate • B2C • B2B

Mira Developments is a Dubai-based luxury real estate developer that creates branded residences, villas, hotels and multi-branded waterfront communities across the UAE and internationally. The company partners with global fashion and lifestyle brands to deliver turnkey, design-led residential and hospitality projects featuring fully furnished interiors, hotel-style services, sustainable design principles and high-end amenities. Mira targets both end buyers and investors with a focus on prime locations, long-term rental returns and collaborative brand-driven developments.

📋 Description

• Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms. • Generate high-quality buyer and investor leads for Dubai off-plan real estate projects. • Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa. • Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches. • Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS). • Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance. • Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets. • Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.

🎯 Requirements

• 3–4+ years of experience in Performance Marketing or Media Buying. • Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects. • Demonstrated success in generating qualified international real estate leads. • Strong expertise in: • - Meta Ads Manager • - Google Ads • - YouTube Ads • - Snapchat Ads • Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking. • Experience managing advertising budgets and improving lead quality while maintaining target CPL. • Strong analytical skills with the ability to interpret campaign data and make data-driven decisions. • Excellent communication skills in English. • Self-motivated, proactive, organized, and able to work independently in a remote environment.

🏖️ Benefits

• Competitive salary • Fully remote work environment. • Opportunity for long-term collaboration and career growth.