Creative Lead, APAC

Job not on LinkedIn

🔥 44 minutes ago

🇰🇷 South Korea – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mistplay

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💼 Consulting

📣 Marketing

🎮 Gaming

💰 Pre Seed Round on 2018-05

Consulting • Marketing • Gaming

Mistplay is a leading loyalty platform for mobile gamers, providing a way for players to discover new games and earn rewards for playing them. Users can explore a personalized game catalog, play to earn units, and redeem these units for rewards like gift cards to Amazon, Google Play, and PayPal, among others. The platform features a referral program, sweepstakes, and achievement badges to further engage users. Mistplay partners with advertisers to enhance user acquisition strategies and promote brand collaborations within the mobile gaming ecosystem.

📋 Description

• Lead a team of artists and manage external agencies for APAC user acquisition campaigns and other marketing initiatives • Oversee strategy, tactical planning, and operational playbooks for APAC design projects • Manage and create design processes and infrastructure to improve output efficiency and promote data-driven practices • Collaborate with stakeholders to establish benchmarks, meet performance goals, and deliver requested assets on time • Analyze creative performance across acquisition and other marketing channels with User Acquisition and marketing teams • Drive culturally localized innovation to produce high-performing creatives for target markets • Ensure creative quality, standardized formatting, legal compliance, and asset critique and approval • Monitor mobile marketing, social media, mobile gaming, competitor, and cultural trends and incorporate relevant insights into design strategy

🎯 Requirements

• Minimum 5 years of experience in the advertising industry • Experience in a leadership role managing multidisciplinary designers with a performance-driven approach • Mobile advertising and gaming industry experience preferred • Preferred degree, or equivalent combination of education and experience, rooted in art, design, and/or digital media • Proficiency in design software and tools, including Adobe Creative Suite, for video editing, motion graphics, and graphic design • Ability to translate campaign KPIs and A/B test results into actionable creative optimizations • Ability to collaborate cross-functionally with technical and business teams • Proven success creating highly engaged, high-performing teams through training and mentorship • Strong organizational and prioritization skills to manage multiple projects and deadlines • Strong communication skills for presentations and relationship building across organizational levels and functions • Professional working proficiency in English required

🏖️ Benefits

• Team lunches • Game nights • Company-wide events • Virtual and in-person workplace perks • Growth-focused work environment • Opportunities to share ideas, push boundaries, take calculated risks, and see visions come to life