Organic Marketing Specialist

🔥 3 hours ago

🇭🇰 Hong Kong – Remote

💵 HK$22.8k - HK$27.1k / month

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MoneySmart Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🛡️ Insurance

💼 Consulting

📣 Marketing

💰 $10M Series B - MoneySmart on 2017-06

Insurance • Consulting • Marketing

<MoneySmart Group> is a Singapore-headquartered personal finance platform and comparison site that empowers consumers to make smarter financial decisions by aggregating information, tools, content, and advisory services for banking, insurance, mortgages, investments, and related products. It operates consumer-focused brands (including Bubblegum, a digital insurance brand) and offers comparison, content, and advisory services across Southeast Asian markets such as Singapore, Hong Kong, Taiwan, and the Philippines, aiming to improve digital customer experiences and expand its market footprint.

📋 Description

• Execute on-page and technical SEO improvements across MoneySmart Hong Kong, including metadata, internal linking, content, and page optimisation • Support MoneySmart's GEO and AEO approach in Hong Kong, including structured metadata, entity optimisation, and content structuring for AI ingestion • Partner with content writers to produce intent-mapped educational articles, product landing pages, and comparison guides • Run technical site checks and identify and resolve issues involving crawlability, indexation, Core Web Vitals, schema markup, and hreflang • Track and report organic performance across traditional search and AI surfaces, including impressions, rankings, AI share of voice, CTR, and organic-assisted conversions • Help ensure optimised content meets MAS and HKMA regulatory standards with Commercial, Compliance, and Legal teams • Write actionable tickets for Product and Engineering teams and follow them through delivery • Conduct keyword, competitor, and SERP research across MoneySmart's Hong Kong product categories • Share learnings and align standards with the Singapore SEO function • Report to the Acquisition Marketing Lead and collaborate with Content, Product, Engineering, Compliance, and Legal teams

🎯 Requirements

• At least 2 years of hands-on experience in SEO or digital marketing, with a proven track record of success — ideally including measurable growth in organic traffic or search performance • A solid technical SEO foundation — comfortable with metadata, schema markup, on-page optimisation, crawl basics, Core Web Vitals, and hreflang, and able to write clear tickets for development teams • Genuine curiosity about GEO and AEO and how to earn citation and visibility within AI-powered search surfaces • Hands-on familiarity with SEO tooling such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, and GA4 • Good content instincts and an understanding of high-intent financial content • An analytical mindset, with the ability to turn data into clear, actionable next steps • Comfortable working cross-functionally with Product, Engineering, Content, and Compliance stakeholders • Excellent written and verbal communication skills in English • Cantonese and/or Mandarin proficiency is a strong advantage for the HK market • Experience in fintech, banking, or a regulated financial environment, or exposure to MAS, HKMA, or equivalent frameworks, is a plus but not required • Results orientation and ability to connect work to traffic and acquisition outcomes