Performance Marketing Specialist

🔥 4 minutes ago

🇵🇱 Poland – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Moniepoint Inc. (Formerly TeamApt Inc.)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

🏦 Banking

Fintech • Banking • Payments

Moniepoint Inc. is Africa's all-in-one financial ecosystem that provides seamless solutions in payments, banking, credit, and business management for over 10 million businesses and individuals. Operating as Nigeria's largest merchant acquirer, Moniepoint powers the majority of Point of Sale (POS) transactions in the country. The company processes $17 billion monthly while ensuring profitable operations. With operations starting in 2019, Moniepoint continues to support businesses through its comprehensive financial services platform, making significant strides in financial inclusion across emerging markets.

📋 Description

• Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for personal and business banking acquisition • Build and maintain campaign structures optimized for Moniepoint's dual-product funnel, separating signals, audiences, and bidding logic across segments • Set bidding strategies, budget allocation frameworks, and creative testing cycles • Own campaign performance end-to-end from brief through launch, optimization, and reporting • Architect and own the measurement stack, including Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines • Lead Conversion APIs and enhanced conversions implementation • Define and own the attribution model • Partner with engineering and data teams to ensure accurate, complete, and timely event data • Build tracking coverage and attribution consistency audit protocols • Own Google acquisition economic models, including CAC targets, LTV/CAC analysis, and payback period models • Design bidding and budget logic using true LTV signals and offline conversion data • Diagnose CAC drift against LTV thresholds • Build channel reporting systems and establish review cadences • Translate channel performance into business language for senior stakeholders • Adapt acquisition strategy to emerging-market conditions and fintech advertising constraints • Navigate Google financial-services policies, verification requirements, and creative compliance • Build a scalable Google growth engine, improve signal quality, validate attribution, institutionalize playbooks, and develop a team

🎯 Requirements

• 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale • Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding • Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters • Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions • Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products • Experience managing budgets larger that 10 Million USD annually • Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage • Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments • Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems • Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic

🏖️ Benefits

• All interview stages are virtual