Senior Marketing Manager – Japan

🔥 14 hours ago

🇯🇵 Japan – Remote

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Mozilla

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1998

👥 B2C

🔒 Cybersecurity

B2C • Cybersecurity • Software

Mozilla is a non-profit organization dedicated to promoting an open and accessible internet. They are the makers of the popular Firefox browser, which emphasizes user privacy, speed, and control. Mozilla also offers a range of products that focus on internet security and privacy, including Mozilla VPN, Firefox Relay, and Mozilla Monitor. Additionally, the organization is involved in open-source projects, AI innovation, and advocating for digital rights. Mozilla aims to empower users with trustworthy technology and policies that protect privacy, support open-source AI development, and foster accountability for tech companies.

📋 Description

• Lead local Firefox campaign execution in Japan across awareness, consideration, acquisition and engagement • Manage local agency delivery across creative production, media and creators • Manage creator and UGC campaigns from briefing and content review through launch, paid amplification and performance evaluation • Adapt product positioning and feature messaging for Japanese audiences with Product Marketing • Coordinate localized acquisition creative, campaign timing and testing with Performance Marketing • Consolidate reporting, monitor KPIs and budget pacing, and recommend changes to creative, channel mix and spend • Translate consumer research, competitor activity and cultural trends into campaign recommendations • Assess local advertising platforms and marketing or distribution opportunities • Maintain delivery updates, flag risks and dependencies, and document learnings • Produce an integrated six-month delivery calendar, regular performance updates and recommendations, and a final learning and handover document

🎯 Requirements

• Bilingual proficiency in Japanese and English, with the ability to brief agencies, review Japanese creative and communicate clearly with global stakeholders • 8–10 years of consumer marketing experience in Japan, including delivery of integrated marketing or go-to-market programs for global brands • Experience marketing consumer apps or digital products, or demonstrably transferable experience driving consumer acquisition and engagement • Proven ability to manage multiple agencies and coordinate creative development, media delivery and creator or UGC programs • Strong understanding of paid and owned channels, awareness and consideration supporting acquisition, and campaign effectiveness evaluation • Confidence interpreting marketing data, monitoring budgets and turning results into practical optimization recommendations • Strong program and project management skills, with the ability to manage concurrent activities and deliver across a six-month contract • Sound judgment in Japanese localization, consumer insights and cultural relevance • Excellent collaboration skills and a track record of leading through influence across functions, time zones and cultures • Proactive, hands-on approach with the ability to identify issues early and move work forward independently within agreed priorities

🏖️ Benefits

• Reasonable accommodations for qualified individuals with disabilities during the application/interview process and employment • Equal opportunity employment • Work on Mozilla’s open-source, mission-driven products • Six-month contract opportunity

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