Copywriter – Brand & Expert Communications

🕒 September 3

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 41%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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NATURTREU

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🧘 Wellness

🍽️ Food & Beverage

Healthcare • Wellness • Food & Beverage

NATURTREU is a company that specializes in the development of plant-based nutritional supplements that are holistic, natural, and sustainable. Their products are designed to meet specific health and wellness needs without the use of chemical additives or fillers. Each product is created according to the latest scientific standards, ensuring optimal ingredient selection and dosage for effective results. The brand emphasizes its commitment to remaining true to nature.

📋 Description

• Create and optimize copy for product pages, Amazon A+ Content, packaging, promotional materials, websites, newsletters, blogs, and social media • Provide content briefs for creatives and structure landing pages • Continuously maintain and update existing copy and creative sets • Deliver the complete copy package for new product launches, including product page copy, A+ Content, creative and image briefs, product catalog copy, USP verification, and FAQs • Manage launch packages end to end in line with the product calendar • Ensure consistent brand tone of voice through the style guide, weekly board reviews, and quality assurance • Formulate legally compliant copy in accordance with the Health Claims Regulation (HCVO), apply claims substitution, and work according to the four-eyes principle • Create A/B testing variants and contribute to promotional and campaign copy in collaboration with the CRO and CRM teams • Create SEO-optimized content in collaboration with the SEO Lead • Work daily with AI-supported copywriting and research processes, and help develop and improve them; perform final quality control

🎯 Requirements

• Proven experience in the food supplements and health sector or in highly regulated industries, with solid expertise in health claims • Hands-on experience writing copy for product pages, newsletters, blogs, social media, packaging, and print • Ability to communicate complex topics clearly, empathetically, and in a natural, accessible way while maintaining a strong scientific foundation • Basic understanding of ingredients and their applications • Ability to research scientific evidence, assess key findings, and cite sources responsibly • Comfortable working with LLM tools and willing to adopt, maintain, and further develop AI-supported processes • Analytical, precise, and compliance-focused working style, with strong language skills and a deep understanding of brands • Empathetic and dependable communicator with confidence in working with stakeholders and incorporating feedback • Structured, self-directed approach to work, with the ability to prioritize multiple workstreams in parallel and deliver on time • Fluent German • Work samples required, such as product pages, newsletters, blog posts, or technical articles • Must be permanently based in Germany • Nice to have: Experience communicating with professional audiences; education in nutritional science, naturopathy, or pharmacy; hands-on experience with Klaviyo/CRM; basic SEO knowledge; and A/B testing experience

🏖️ Benefits

• 100% remote within Germany; up to 90 days per year working remotely from another EU country • Flexible working hours within agreed availability windows • 30 days of annual leave • Company pension plan based on ETFs • Access to professional coaching, sessions, and content focused on mental health and personal well-being through OpenUp • Employee discount on NATURTREU products • Summer and Christmas parties • Opportunities for professional and personal development