Copywriter – Brand & Expert Communications

🔥 22 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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NATURTREU

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🧘 Wellness

🍽️ Food & Beverage

Healthcare • Wellness • Food & Beverage

NATURTREU is a company that specializes in the development of plant-based nutritional supplements that are holistic, natural, and sustainable. Their products are designed to meet specific health and wellness needs without the use of chemical additives or fillers. Each product is created according to the latest scientific standards, ensuring optimal ingredient selection and dosage for effective results. The brand emphasizes its commitment to remaining true to nature.

📋 Description

• Create and optimize copy for product pages, A+ Content, packaging, marketing materials, website, newsletters, blog, and social media • Provide creative briefs and structure landing pages • Continuously maintain and update existing copy and creative sets • Create the complete copy package for new product launches • Manage launch packages end to end in line with the product calendar • Ensure brand tone of voice through style guide application, weekly board reviews, and quality assurance • Draft legally compliant copy in accordance with the Health Claims Regulation (HCVO), apply claims substitution, and work according to the four-eyes principle • Create A/B testing variants and contribute to promotional and campaign copy in collaboration with the CRO and CRM teams • Create SEO-optimized content in collaboration with the SEO Lead • Work daily with AI-supported writing and research processes and contribute to their further development • Perform final quality control of AI-supported content

🎯 Requirements

• Proven copywriting experience in the food supplements/health sector or in highly regulated industries • Strong expertise in health claims • Experienced in writing copy for product pages, newsletters, blogs, social media, packaging, and print • Ability to communicate complex topics clearly, empathetically, and in a natural, accessible tone • Basic understanding of ingredients and their applications • Ability to research studies, assess key findings, and cite sources responsibly • Confident and critical use of LLM tools • Analytical, precise, and compliance-oriented working style • Excellent language skills and strong brand awareness • Empathetic, dependable communication and reliable stakeholder management • Structured working style, with the ability to prioritize multiple workstreams in parallel and deliver on time • Fluent German • Permanent residence in Germany required • Nice to have: experience communicating with professional audiences; education in nutrition science, naturopathy, or pharmacy; Klaviyo/CRM experience; basic SEO knowledge; and A/B testing experience • Work samples required, such as product pages, newsletters, blog posts, or technical copy

🏖️ Benefits

• 100% remote within Germany • Up to 90 days per year working remotely from another EU country • Flexible working hours within core availability hours • 30 days of annual leave • Company pension plan based on ETFs • Access to professional coaching, sessions, and content focused on mental health and personal well-being through OpenUp • Employee discount on NATURTREU products • Summer and Christmas parties • Opportunities for professional and personal development