Digital Marketing Manager

🔥 16 hours ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Develop and execute integrated digital marketing campaigns across email, paid media, landing pages, and other digital channels • Own email marketing programs, including audience segmentation, campaign planning, copy development, deployment, testing, reporting, and optimization • Build multi-touch journeys that nurture enterprise prospects and support consumer acquisition throughout the funnel • Partner with Product, Content, Sales, and other stakeholders to align targeting, messaging, offers, and campaign timing with business objectives • Support and optimize the digital panelist recruitment funnel • Manage campaign execution with external agencies, vendors, and platform partners • Monitor budgets and performance, reallocating investment toward high-performing audiences, channels, and tactics • Brief, review, and deploy creative and messaging according to channel requirements, brand standards, and compliance guidelines • Lead A/B testing across segmentation, subject lines, copy, creative, landing pages, calls to action, and channel mix • Translate campaign data into dashboards, performance reports, and recommendations for senior stakeholders • Coordinate multiple complex campaigns and deadlines while maintaining accuracy, quality, and follow-through

🎯 Requirements

• 6–9 years of experience in digital marketing, email marketing, performance marketing, demand generation, or a related field • Strong, hands-on experience planning, launching, and optimizing email marketing programs • Experience working for a multinational or international organization across markets, cultures, or regions • Professional fluency in both English and Spanish • Exceptional written and verbal English communication skills • Experience supporting B2B lead generation and B2C acquisition programs • Ability to use data, testing, and performance insights to improve campaign results • Experience managing external agencies, vendors, or marketing partners • Working knowledge of media mix modeling, attribution, funnel measurement, and channel performance • Experience with marketing technology and CRM platforms such as Pardot/MCAE, HubSpot, Marketo, and Salesforce • Advanced proficiency in Google Workspace, including Sheets, Slides, and Docs • Ability to manage multiple priorities, complex campaigns, and tight timelines • Experience with multi-touch attribution and lifecycle or lead-nurturing programs • Familiarity with paid media platforms and digital audience targeting • Experience using AI tools such as ChatGPT or Claude • Experience presenting campaign performance, insights, and recommendations to senior stakeholders

🏖️ Benefits

• Remote work option • Equal opportunities and diverse, inclusive workplace • Work environment free from discrimination and harassment