Director of Product Marketing

🔥 5 hours ago

🇲🇽 Mexico – Remote

💵 $112.2k - $208.4k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Lead global go-to-market strategy, positioning and commercialization across Gracenote’s portfolio of data, IDs and AI-powered content solutions • Own product marketing strategy end-to-end, from market insight and positioning through launch, adoption and expansion • Partner with Product Management to shape roadmaps using market insight, customer feedback and competitive intelligence • Collaborate with Sales and Customer Success to accelerate product adoption, support renewals and expansions, and align on customers, problems, messaging and proof points • Define and own the PMM team charter, including scope, responsibilities, success metrics and engagement model • Build and refine audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms • Assess team strengths, gaps and workloads; implement operating models, role definitions and career paths • Coach and provide feedback to Product Marketing Managers and related roles • Create processes that elevate PMM into a strategic partner in roadmap definition, packaging, pricing and segment strategy • Lead go-to-market planning and execution for new products and features • Implement measurement for PMM, including launch health, digital content engagement and enablement utilization • Represent the PMM function with Gracenote leadership and secure executive sponsorship and resourcing

🎯 Requirements

• 8–10+ years in B2B product marketing • At least 3–5 years in a leadership role building or reshaping a PMM function or team • Demonstrated success coaching and developing PMMs, including setting clear expectations, creating growth plans, and elevating a team’s strategic impact • Experience defining PMM charters, processes and frameworks in organizations where the function is maturing or being repositioned • Strong background in data, SaaS, ad tech, media, streaming or related domains • Familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus • Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales and Customer Success • Excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams • Comfortable operating in a matrixed, global environment and balancing strategic leadership with hands-on execution

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle (depending on the role) • Discretionary incentive/bonus eligibility (depending on the role) • Potential eligibility for bonuses, equity, or other incentives