Growth Strategy – Performance Specialist

Job not on LinkedIn

🔥 49 minutes ago

💃 Latin America – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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NIR-YU

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

NIR-YU is a company dedicated to empowering small and medium enterprises (SMEs) by providing tailored nearshore staffing solutions. They focus on strategic recruitment of skilled nearshore professionals, offering cost-plus pricing for transparency and affordability. Their services include staff augmentation, staff leasing, talent acquisition, and employer of record (EoR), aimed at helping SMEs gain access to a skilled workforce from Latin America. By facilitating the hiring of remote talent and ensuring compliance with local regulations, NIR-YU allows businesses to enhance their teams with English-speaking professionals, optimize costs, and focus on growth strategies without the burden of setting up foreign entities.

📋 Description

• Review performance across paid media, websites, e-commerce, CRM, email, SEO, marketplaces, and other available channels • Identify trends, anomalies, risks, tracking concerns, and growth opportunities • Connect channel metrics to revenue, conversion rate, acquisition cost, ROAS, MER, lead quality, retention, and other commercial outcomes • Produce concise weekly and monthly summaries separating confirmed findings from assumptions and unresolved questions • Research opportunities across acquisition, funnels, CRO, creative, websites, email, SEO, automation, and customer journeys • Prepare and prioritize evidence-based recommendations with expected impact, resources, dependencies, risks, and measurement plans • Review conversion journeys and flag tracking, attribution, CRM, automation, and data-quality gaps • Create controlled experiments and maintain testing, opportunity, risk, and learning logs • Manage assigned lead-generation accounts in Google Ads and Meta Ads when required • Monitor performance, control budget pacing, troubleshoot issues, and complete optimizations during media-buyer gaps • Prepare agendas, executive summaries, presentation content, talking points, and decision questions • Coordinate with media buyers, analysts, designers, developers, SEO, email, and automation specialists • Verify numbers, terminology, links, claims, scope, timelines, and supporting evidence before client-facing delivery • Use AI for research, analysis, reporting, meeting preparation, documentation, QA, and workflow improvement

🎯 Requirements

• Strong experience in paid media, growth marketing, performance analysis, digital strategy, or marketing operations • Ability to interpret data commercially and explain what changed, why it matters, and what should happen next • Working knowledge of Google Ads, Meta Ads, GA4, GTM, CRM and marketing automation, Shopify or comparable e-commerce platforms, and reporting tools • Recent hands-on experience managing and optimizing both Google Ads and Meta Ads, particularly for lead-generation accounts • Ability to enter an unfamiliar account, diagnose immediate performance or tracking issues, and implement controlled optimizations when coverage is required • Understanding of CRO, funnels, landing pages, creative testing, lifecycle marketing, and customer acquisition • Strong written English and the ability to present analytical findings clearly in spoken English • Disciplined research, documentation, prioritization, and follow-through across several accounts • Practical use of AI tools for real analytical and operational work, with reliable human verification • Comfort receiving challenge, revising work accurately, and defending recommendations with evidence