Product Marketing Lead

Job not on LinkedIn

🔥 12 hours ago

🇫🇮 Finland – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nordhealth

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Nordhealth is a fast-growing software company focused on redefining healthcare through innovative products. The company is expanding internationally and values its diverse team of experts, including developers, sales personnel, customer service representatives, and project coordinators. Nordhealth is actively hiring new professionals and offers various employment opportunities such as fully remote and hybrid roles in Europe and the UK. To learn more, visit nordhealth. com.

📋 Description

• Lead product marketing across Nordhealth’s portfolio • Establish frameworks, priorities, and ways of working connecting Product strategy with customer and commercial outcomes • Own positioning, messaging, and value propositions across products and markets • Develop and maintain segmentation and ICP frameworks • Own packaging and bundling strategy across plans and customer segments • Co-own pricing and monetisation decisions with Product, Finance, Revenue, and regional teams • Define go-to-market and distribution strategies for new and existing products • Lead major GTM initiatives, product launches, and pricing and packaging changes • Drive product adoption and expansion • Translate customer and market insight into product marketing and go-to-market improvements • Partner with regional teams on local market dynamics • Identify and support expansion into new markets and geographies • Build competitive positioning and market intelligence • Enable Sales, Customer Success, and customer-facing teams with messaging and materials • Partner with Product leadership on product strategy and prioritisation • Track and iterate on performance across acquisition, activation, adoption, expansion, retention, and churn • Help create a stronger connection between products, target customers, monetisation, distribution, and adoption

🎯 Requirements

• 5+ years of experience in Product Marketing, Growth, Product Strategy, or a closely related role, ideally in B2B SaaS • Strong track record of influencing growth through positioning, pricing, packaging, go-to-market, distribution, and product-led initiatives • Experience owning positioning and value propositions for products serving multiple ICPs, customer segments, or markets • Strong understanding of segmentation, ICP development, pricing, packaging, monetisation, and go-to-market strategy • Experience operating in competitive B2B environments • Experience working across multiple markets, ideally in Europe • Strong analytical mindset; comfortable with product and commercial data, research, business cases, and connecting insight to action • Strong customer orientation and experience using qualitative and quantitative research • Ability to influence senior cross-functional stakeholders without formal authority • Clear and structured communication skills • Extreme ownership and comfort in a high-velocity environment • Hands-on approach to strategy, customer interviews, messaging, adoption analysis, pricing recommendations, and launches • Experience in healthcare, vertical SaaS, or regulated industries is nice to have • Experience taking existing products into new customer segments or geographies is nice to have

🏖️ Benefits

• Competitive compensation and benefits • Learning and professional growth opportunities • The tools you need, and enjoy using • Frequent company events • Talented colleagues from around the world • Opportunity to work in a meaningful industry and fast-growing global company • Autonomy and collaboration in a diverse team